How to connect Facebook Conversions and NoCRM
Create a New Scenario to Connect Facebook Conversions and NoCRM
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or NoCRM will be your first step. To do this, click "Choose an app," find Facebook Conversions or NoCRM, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the NoCRM Node
Next, click the plus (+) icon on the Facebook Conversions node, select NoCRM from the list of available apps, and choose the action you need from the list of nodes within NoCRM.

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Authenticate NoCRM
Now, click the NoCRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your NoCRM settings. Authentication allows you to use NoCRM through Latenode.
Configure the Facebook Conversions and NoCRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and NoCRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Facebook Conversions, NoCRM, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and NoCRM integration works as expected. Depending on your setup, data should flow between Facebook Conversions and NoCRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and NoCRM
Facebook Conversions + NoCRM + Google Sheets: When a new conversion event is registered in Facebook Conversions, a new lead is created in NoCRM. The details of the lead are then added as a new row in a Google Sheet for tracking and reporting purposes.
NoCRM + Facebook Conversions + Slack: When a new lead is created in NoCRM, triggered by a Facebook Conversion event, a message is sent to a designated Slack channel to notify the sales team of the new lead and its origin.
Facebook Conversions and NoCRM integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About NoCRM
Use NoCRM with Latenode to automate your sales pipeline. Automatically create new leads, update existing records, or trigger follow-up actions based on status changes. Latenode lets you connect NoCRM data to other apps, enrich it with AI, and build custom workflows for lead qualification, all without code and scalable to your needs.
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See how Latenode works
FAQ Facebook Conversions and NoCRM
How can I connect my Facebook Conversions account to NoCRM using Latenode?
To connect your Facebook Conversions account to NoCRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and NoCRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update NoCRM leads from Facebook ad conversions?
Yes, you can! Latenode automates lead updates from Facebook Conversions to NoCRM, ensuring your sales team has the freshest data, boosting conversion rates. Leverage no-code logic and AI to refine leads.
What types of tasks can I perform by integrating Facebook Conversions with NoCRM?
Integrating Facebook Conversions with NoCRM allows you to perform various tasks, including:
- Create new NoCRM leads from qualified Facebook Conversions events.
- Update existing NoCRM leads with Facebook Conversions data points.
- Trigger automated email sequences based on conversion values.
- Synchronize custom audience data between the two platforms.
- Log Facebook ad spend against NoCRM opportunity values.
What Facebook Conversions data can I access within Latenode?
You can access conversion events, custom data, and ad performance metrics, enabling detailed analysis and personalized automation workflows.
Are there any limitations to the Facebook Conversions and NoCRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration before the integration setup is not supported.
- Custom field mapping requires familiarity with field names.
- API rate limits on either platform may affect high-volume workflows.