How to connect Facebook Conversions and Pinterest
Create a New Scenario to Connect Facebook Conversions and Pinterest
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Pinterest will be your first step. To do this, click "Choose an app," find Facebook Conversions or Pinterest, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Pinterest Node
Next, click the plus (+) icon on the Facebook Conversions node, select Pinterest from the list of available apps, and choose the action you need from the list of nodes within Pinterest.

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Authenticate Pinterest
Now, click the Pinterest node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Pinterest settings. Authentication allows you to use Pinterest through Latenode.
Configure the Facebook Conversions and Pinterest Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Pinterest Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Facebook Conversions, Pinterest, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Pinterest integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Pinterest (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Pinterest
Facebook Conversions + Pinterest + Shopify: When a Facebook conversion event occurs, create a new promoted pin on Pinterest targeting similar users, and link this pin to a specific product on Shopify to drive sales.
Pinterest + Klaviyo + Facebook Conversions: When a user interacts with a Pinterest ad, create or update a profile in Klaviyo. Then, send a Facebook Conversion event to refine ad targeting based on email engagement.
Facebook Conversions and Pinterest integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Pinterest
Automate Pinterest tasks within Latenode. Pin, repin, and manage boards based on triggers from other apps. Automate content curation, schedule pins, and track performance—all inside your workflows. Connect Pinterest to your marketing stack, enrich data, and scale your campaigns without code.
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See how Latenode works
FAQ Facebook Conversions and Pinterest
How can I connect my Facebook Conversions account to Pinterest using Latenode?
To connect your Facebook Conversions account to Pinterest on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Pinterest accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically retarget Facebook Conversions leads on Pinterest?
Yes, you can! Latenode's visual editor makes it easy to trigger Pinterest campaigns based on Facebook Conversions events, optimizing ad spend and improving ROI.
What types of tasks can I perform by integrating Facebook Conversions with Pinterest?
Integrating Facebook Conversions with Pinterest allows you to perform various tasks, including:
- Creating Pinterest ads based on successful Facebook Conversions leads.
- Pausing Pinterest campaigns when Facebook Conversions data indicates poor performance.
- Updating Pinterest audiences with data from Facebook Conversions events.
- Sending custom reports to stakeholders based on combined data.
- Analyzing Facebook Conversions attribution using Pinterest campaign data.
Can I use JavaScript to transform Facebook Conversions data?
Yes! Latenode allows you to use JavaScript to customize and transform data, enriching it before it reaches Pinterest.
Are there any limitations to the Facebook Conversions and Pinterest integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data transfer depends on the API rate limits of each platform.
- Complex data transformations may require JavaScript coding knowledge.
- Historical data migration might require custom workflow configurations.