How to connect Facebook Conversions and Pipedrive
Create a New Scenario to Connect Facebook Conversions and Pipedrive
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Pipedrive will be your first step. To do this, click "Choose an app," find Facebook Conversions or Pipedrive, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Pipedrive Node
Next, click the plus (+) icon on the Facebook Conversions node, select Pipedrive from the list of available apps, and choose the action you need from the list of nodes within Pipedrive.

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Authenticate Pipedrive
Now, click the Pipedrive node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Pipedrive settings. Authentication allows you to use Pipedrive through Latenode.
Configure the Facebook Conversions and Pipedrive Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Pipedrive Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Pipedrive
Trigger on Webhook
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Facebook Conversions
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Webhook response

Save and Activate the Scenario
After configuring Facebook Conversions, Pipedrive, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Pipedrive integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Pipedrive (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Pipedrive
Facebook Conversions + Pipedrive + Google Sheets: When a Facebook Conversion event occurs, a new lead is created in Pipedrive. The lead's information, along with the conversion event details, is then added as a new row in a Google Sheet for tracking campaign performance.
Facebook Conversions + Pipedrive + Slack: Upon receiving a Facebook Conversion event, a new lead is created in Pipedrive. Subsequently, a notification is sent to a designated Slack channel, informing the sales team about the new lead and prompting them to engage with the potential client.
Facebook Conversions and Pipedrive integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Pipedrive
Sync Pipedrive with Latenode to automate sales workflows. Update deals, create activities, or trigger personalized emails based on deal stages. Use Latenode's visual editor and JavaScript node to build custom lead qualification and routing logic. Scale your sales automation without complex code or per-step pricing limits.
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FAQ Facebook Conversions and Pipedrive
How can I connect my Facebook Conversions account to Pipedrive using Latenode?
To connect your Facebook Conversions account to Pipedrive on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Pipedrive accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Facebook ad conversions in Pipedrive automatically?
Yes, you can! Latenode allows seamless data transfer, ensuring your Pipedrive deals are updated with Facebook Conversions data. Use AI to enrich leads and personalize follow-ups, maximizing conversion rates.
What types of tasks can I perform by integrating Facebook Conversions with Pipedrive?
Integrating Facebook Conversions with Pipedrive allows you to perform various tasks, including:
- Create Pipedrive deals from qualified Facebook lead ads automatically.
- Update deal stages in Pipedrive based on Facebook conversion events.
- Enrich Pipedrive contacts with Facebook Conversions demographic data.
- Trigger personalized email sequences based on ad engagement.
- Calculate return on ad spend (ROAS) within Pipedrive dashboards.
How secure is my Facebook Conversions data when using Latenode?
Latenode employs advanced encryption and security protocols to protect your data during transfer and storage, ensuring confidentiality and compliance.
Are there any limitations to the Facebook Conversions and Pipedrive integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization depends on the APIs of both platforms.
- Custom field mappings might require advanced configuration.
- Historical data migration is not supported out-of-the-box.