How to connect Facebook Conversions and PostgreSQL
Create a New Scenario to Connect Facebook Conversions and PostgreSQL
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or PostgreSQL will be your first step. To do this, click "Choose an app," find Facebook Conversions or PostgreSQL, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the PostgreSQL Node
Next, click the plus (+) icon on the Facebook Conversions node, select PostgreSQL from the list of available apps, and choose the action you need from the list of nodes within PostgreSQL.

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PostgreSQL

Authenticate PostgreSQL
Now, click the PostgreSQL node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your PostgreSQL settings. Authentication allows you to use PostgreSQL through Latenode.
Configure the Facebook Conversions and PostgreSQL Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and PostgreSQL Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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PostgreSQL
Trigger on Webhook
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Facebook Conversions
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Facebook Conversions, PostgreSQL, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and PostgreSQL integration works as expected. Depending on your setup, data should flow between Facebook Conversions and PostgreSQL (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and PostgreSQL
Facebook Conversions + PostgreSQL + Google Sheets: Track Facebook ad conversions. When a new conversion event is sent to Facebook Conversions, store the event details in a PostgreSQL database. Then, execute a SQL query to summarize daily conversion performance and add this summary as a new row in a Google Sheet.
PostgreSQL + Facebook Conversions + Slack: Alert marketing team on Slack when PostgreSQL identifies a customer segment highly likely to convert based on Facebook ad data. When a new or updated row is identified in PostgreSQL through a custom query that filters for a specific, high-potential customer segment based on Facebook ad data, send a message to a Slack channel alerting the marketing team.
Facebook Conversions and PostgreSQL integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About PostgreSQL
Use PostgreSQL in Latenode to automate database tasks. Build flows that react to database changes or use stored data to trigger actions in other apps. Automate reporting, data backups, or sync data across systems without code. Scale complex data workflows easily within Latenode's visual editor.
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FAQ Facebook Conversions and PostgreSQL
How can I connect my Facebook Conversions account to PostgreSQL using Latenode?
To connect your Facebook Conversions account to PostgreSQL on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and PostgreSQL accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track offline conversions and update PostgreSQL?
Yes, you can! Use Latenode's flexible data mapping and scheduling features to automatically sync offline conversion data from Facebook Conversions directly into your PostgreSQL database.
What types of tasks can I perform by integrating Facebook Conversions with PostgreSQL?
Integrating Facebook Conversions with PostgreSQL allows you to perform various tasks, including:
- Storing Facebook Conversions data in a PostgreSQL database for analysis.
- Updating customer data in PostgreSQL based on Facebook conversion events.
- Triggering personalized marketing campaigns based on conversion data.
- Creating custom reports combining Facebook Conversions and PostgreSQL data.
- Backing up Facebook Conversions event data into PostgreSQL.
How secure is the Facebook Conversions to PostgreSQL integration?
Latenode uses secure authentication and encryption methods, safeguarding data during transfer. You control all access permissions.
Are there any limitations to the Facebook Conversions and PostgreSQL integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Facebook Conversions API may affect data transfer frequency.
- Complex data transformations might require JavaScript knowledge.
- Historical data migration from Facebook Conversions might require custom solutions.