How to connect Facebook Conversions and ReachInbox
Create a New Scenario to Connect Facebook Conversions and ReachInbox
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or ReachInbox will be your first step. To do this, click "Choose an app," find Facebook Conversions or ReachInbox, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the ReachInbox Node
Next, click the plus (+) icon on the Facebook Conversions node, select ReachInbox from the list of available apps, and choose the action you need from the list of nodes within ReachInbox.

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ReachInbox
Authenticate ReachInbox
Now, click the ReachInbox node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your ReachInbox settings. Authentication allows you to use ReachInbox through Latenode.
Configure the Facebook Conversions and ReachInbox Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and ReachInbox Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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ReachInbox
Trigger on Webhook
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Facebook Conversions
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Webhook response
Save and Activate the Scenario
After configuring Facebook Conversions, ReachInbox, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and ReachInbox integration works as expected. Depending on your setup, data should flow between Facebook Conversions and ReachInbox (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and ReachInbox
Facebook Conversions + ReachInbox + Google Sheets: When a new event is received from Facebook Conversions, create or update a lead in ReachInbox and add the lead's information to a new row in Google Sheets for tracking and analysis.
ReachInbox + Facebook Conversions + Slack: When a lead is added in ReachInbox, send an event to Facebook Conversions. Upon a successful conversion event, post a notification with lead details to a dedicated Slack channel.
Facebook Conversions and ReachInbox integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About ReachInbox
ReachInbox + Latenode: Automate cold outreach & personalize follow-ups at scale. Trigger campaigns from new leads, scraped data, or CRM updates. Latenode manages complex logic (filtering, scheduling, AI content creation) while ReachInbox handles email sending. Optimize deliverability and engagement in automated workflows.
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See how Latenode works
FAQ Facebook Conversions and ReachInbox
How can I connect my Facebook Conversions account to ReachInbox using Latenode?
To connect your Facebook Conversions account to ReachInbox on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and ReachInbox accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger ReachInbox campaigns based on Facebook Conversions data?
Yes, you can! Use Latenode to automate personalized messaging in ReachInbox, triggered by successful conversions tracked in Facebook Conversions. Enhance customer engagement and drive further sales.
What types of tasks can I perform by integrating Facebook Conversions with ReachInbox?
Integrating Facebook Conversions with ReachInbox allows you to perform various tasks, including:
- Automatically adding new leads from Facebook Conversions to ReachInbox lists.
- Sending personalized welcome messages in ReachInbox after a Facebook Conversion event.
- Updating ReachInbox contact properties based on Facebook Conversions data.
- Triggering targeted ReachInbox campaigns based on conversion events.
- Creating detailed reports by combining data from both Facebook Conversions and ReachInbox.
Can I use custom JavaScript functions to transform Facebook Conversions data?
Yes! Latenode allows you to use JavaScript to customize and transform Facebook Conversions data before sending it to ReachInbox for advanced processing.
Are there any limitations to the Facebook Conversions and ReachInbox integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization depends on Facebook Conversions API limits.
- Complex data transformations might require advanced JavaScript knowledge.
- Historical data migration between the two platforms is not directly supported.