How to connect Facebook Conversions and RocketReach
Create a New Scenario to Connect Facebook Conversions and RocketReach
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or RocketReach will be your first step. To do this, click "Choose an app," find Facebook Conversions or RocketReach, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the RocketReach Node
Next, click the plus (+) icon on the Facebook Conversions node, select RocketReach from the list of available apps, and choose the action you need from the list of nodes within RocketReach.

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RocketReach

Authenticate RocketReach
Now, click the RocketReach node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your RocketReach settings. Authentication allows you to use RocketReach through Latenode.
Configure the Facebook Conversions and RocketReach Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and RocketReach Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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RocketReach
Trigger on Webhook
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Facebook Conversions
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Facebook Conversions, RocketReach, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and RocketReach integration works as expected. Depending on your setup, data should flow between Facebook Conversions and RocketReach (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and RocketReach
Facebook Conversions + RocketReach + Google Sheets: When a new lead comes in through Facebook Conversions, RocketReach finds additional information about them. This enriched lead data is then added as a new row in a Google Sheet for sales follow-up.
RocketReach + Facebook Conversions + Slack: When RocketReach finds a potential customer, their information is sent to Facebook Conversions for targeted advertising. Simultaneously, a notification is sent to a designated Slack channel to alert the sales team about the potential lead.
Facebook Conversions and RocketReach integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About RocketReach
Find verified contact data with RocketReach, then automate outreach in Latenode. Build workflows that instantly add leads to your CRM, trigger personalized email sequences, and update spreadsheets. Stop manual data entry and scale lead generation with no-code ease, paying only for execution time.
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See how Latenode works
FAQ Facebook Conversions and RocketReach
How can I connect my Facebook Conversions account to RocketReach using Latenode?
To connect your Facebook Conversions account to RocketReach on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and RocketReach accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I enrich Facebook ad leads with RocketReach data?
Yes, you can! Latenode enables seamless data transfer. Automatically enrich leads from Facebook Conversions with detailed professional data from RocketReach, improving ad targeting and personalization.
What types of tasks can I perform by integrating Facebook Conversions with RocketReach?
Integrating Facebook Conversions with RocketReach allows you to perform various tasks, including:
- Automatically enrich new Facebook leads with professional contact details.
- Update Facebook Custom Audiences based on RocketReach data changes.
- Send personalized follow-up messages using enriched lead information.
- Track conversion rates of leads enriched with RocketReach data.
- Create detailed reports combining ad performance and contact insights.
What Facebook Conversions events trigger workflows on Latenode?
Latenode supports various triggers, including new leads, purchase events, and custom conversion events, enabling real-time automation based on user actions.
Are there any limitations to the Facebook Conversions and RocketReach integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Facebook Conversions and RocketReach APIs may affect large-scale data processing.
- Some advanced RocketReach data points might not be directly mappable to Facebook Conversions custom parameters.
- Changes to the Facebook Conversions API or RocketReach API could require adjustments to existing workflows.