How to connect Facebook Conversions and Sendgrid
Create a New Scenario to Connect Facebook Conversions and Sendgrid
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Sendgrid will be your first step. To do this, click "Choose an app," find Facebook Conversions or Sendgrid, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Sendgrid Node
Next, click the plus (+) icon on the Facebook Conversions node, select Sendgrid from the list of available apps, and choose the action you need from the list of nodes within Sendgrid.

Facebook Conversions
⚙

Sendgrid

Authenticate Sendgrid
Now, click the Sendgrid node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Sendgrid settings. Authentication allows you to use Sendgrid through Latenode.
Configure the Facebook Conversions and Sendgrid Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Sendgrid Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙

Sendgrid
Trigger on Webhook
⚙
Facebook Conversions
⚙
⚙
Iterator
⚙
Webhook response

Save and Activate the Scenario
After configuring Facebook Conversions, Sendgrid, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Sendgrid integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Sendgrid (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Sendgrid
Facebook Conversions + Sendgrid + Google Sheets: When a successful ad conversion occurs in Facebook, send a thank you email to the new customer via Sendgrid and log the conversion event, including customer details, in a Google Sheet.
Sendgrid + Facebook Conversions + Airtable: When a user clicks a link in a promotional email sent via Sendgrid, trigger a custom conversion event in Facebook Conversions and update the user's information in Airtable.
Facebook Conversions and Sendgrid integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
Related categories

About Sendgrid
Use Sendgrid in Latenode to automate email sending within larger workflows. Trigger emails based on events in other apps, personalize content with data transformations, and track results. Latenode simplifies complex email automations without code and scales affordably, letting you focus on strategy, not limits.
Similar apps
Related categories
See how Latenode works
FAQ Facebook Conversions and Sendgrid
How can I connect my Facebook Conversions account to Sendgrid using Latenode?
To connect your Facebook Conversions account to Sendgrid on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Sendgrid accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically send personalized emails after a Facebook conversion?
Yes, you can! Latenode's visual editor makes it easy to trigger Sendgrid emails based on Facebook Conversion events, enhancing customer engagement and providing timely information.
What types of tasks can I perform by integrating Facebook Conversions with Sendgrid?
Integrating Facebook Conversions with Sendgrid allows you to perform various tasks, including:
- Sending a welcome email series to new customers after a purchase.
- Triggering abandoned cart emails based on Facebook pixel events.
- Updating email lists in Sendgrid with new Facebook lead data.
- Sending promotional offers to users based on conversion data.
- Creating personalized email campaigns based on Facebook ad engagement.
How do I handle errors in my Facebook Conversions workflows?
Latenode provides detailed error logs and notifications, allowing you to quickly identify and resolve any issues within your Facebook Conversions automation flows.
Are there any limitations to the Facebook Conversions and Sendgrid integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Facebook Conversions and Sendgrid APIs.
- Custom audience data may take time to sync between platforms.
- Complex data transformations may require JavaScript coding.