How to connect Facebook Conversions and Shippo
Create a New Scenario to Connect Facebook Conversions and Shippo
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Shippo will be your first step. To do this, click "Choose an app," find Facebook Conversions or Shippo, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Shippo Node
Next, click the plus (+) icon on the Facebook Conversions node, select Shippo from the list of available apps, and choose the action you need from the list of nodes within Shippo.

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Shippo
Authenticate Shippo
Now, click the Shippo node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Shippo settings. Authentication allows you to use Shippo through Latenode.
Configure the Facebook Conversions and Shippo Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Shippo Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Shippo
Trigger on Webhook
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Facebook Conversions
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Save and Activate the Scenario
After configuring Facebook Conversions, Shippo, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Shippo integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Shippo (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Shippo
Facebook Conversions + Shippo + Google Sheets: When a new shipping label is created in Shippo, trigger a Facebook Conversion event to track ad performance and log the event in Google Sheets for analysis.
Shippo + Facebook Conversions + Shopify: When a new shipping label is created in Shippo, send a Facebook conversion event. Use Shopify to trigger order creation and send shipping label information.
Facebook Conversions and Shippo integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Shippo
Connect Shippo to Latenode and automate shipping tasks. Create workflows that trigger label generation or shipment tracking updates based on order events. Combine Shippo with other apps to streamline fulfillment, inventory, and customer notifications, all visually and without code, scaling affordably.
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See how Latenode works
FAQ Facebook Conversions and Shippo
How can I connect my Facebook Conversions account to Shippo using Latenode?
To connect your Facebook Conversions account to Shippo on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Shippo accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad conversions based on shipment status?
Yes, you can! With Latenode, automatically update Facebook Conversions when Shippo shipment status changes. Improve ad ROI tracking and optimize campaigns based on delivery data.
What types of tasks can I perform by integrating Facebook Conversions with Shippo?
Integrating Facebook Conversions with Shippo allows you to perform various tasks, including:
- Automatically updating Facebook Conversions when a shipment is created.
- Triggering Facebook Conversions events when orders are shipped.
- Sending custom conversion events based on Shippo tracking updates.
- Reporting shipping costs to Facebook Conversions for ROI analysis.
- Creating audience segments based on shipping destinations via Facebook.
Can Latenode handle custom Facebook Conversions events with Shippo data?
Yes! Latenode allows you to map Shippo data to custom Facebook Conversions events, providing granular conversion tracking and optimization.
Are there any limitations to the Facebook Conversions and Shippo integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits of Facebook Conversions and Shippo APIs may affect high-volume workflows.
- Custom field mapping requires familiarity with both platforms' data structures.
- Historical data synchronization may require manual setup and JavaScript coding.