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Connect Facebook Conversions and Shopify to automatically send purchase events. Use Latenode’s visual editor to easily customize data mappings, add advanced logic with JavaScript, and accurately track ad campaign performance while keeping costs down.
Connect Facebook Conversions and Shopify in minutes with Latenode.
Create Facebook Conversions to Shopify workflow
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Facebook Conversions
Shopify
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Create a New Scenario to Connect Facebook Conversions and Shopify
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Shopify will be your first step. To do this, click "Choose an app," find Facebook Conversions or Shopify, and select the appropriate trigger to start the scenario.
Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.
Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Shopify Node
Next, click the plus (+) icon on the Facebook Conversions node, select Shopify from the list of available apps, and choose the action you need from the list of nodes within Shopify.
Facebook Conversions
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Shopify
Authenticate Shopify
Now, click the Shopify node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Shopify settings. Authentication allows you to use Shopify through Latenode.
Configure the Facebook Conversions and Shopify Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Shopify Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Shopify
Trigger on Webhook
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Facebook Conversions
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Facebook Conversions, Shopify, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Shopify integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Shopify (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Shopify + Facebook Conversions + Klaviyo: When a new paid order is placed in Shopify, a conversion event is sent to Facebook Conversions. The customer's profile is then created or updated in Klaviyo, and added to a specific list for targeted email marketing campaigns.
Shopify + Facebook Conversions + Google Sheets: When a new paid order is placed in Shopify, conversion data is sent to Facebook Conversions. Simultaneously, the order details are logged in a Google Sheets spreadsheet for detailed sales analysis and reporting.
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Shopify
Sync Shopify orders, customers, or inventory data with other apps using Latenode. Automate fulfillment, update databases, or trigger marketing campaigns based on sales events. Use visual workflows to customize logic without code, and scale processes affordably based on execution time.
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How can I connect my Facebook Conversions account to Shopify using Latenode?
To connect your Facebook Conversions account to Shopify on Latenode, follow these steps:
Can I track Shopify order values in Facebook Conversions?
Yes, easily! Latenode lets you map Shopify order data to Facebook Conversions using a visual interface. Improve ad targeting and ROI analysis with detailed conversion tracking.
What types of tasks can I perform by integrating Facebook Conversions with Shopify?
Integrating Facebook Conversions with Shopify allows you to perform various tasks, including:
How secure is my Shopify data when using Facebook Conversions on Latenode?
Latenode employs robust encryption and security protocols to ensure your Shopify data remains private and protected during integration.
Are there any limitations to the Facebook Conversions and Shopify integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: