Facebook Conversions and Shopify Integration

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Connect Facebook Conversions and Shopify to automatically send purchase events. Use Latenode’s visual editor to easily customize data mappings, add advanced logic with JavaScript, and accurately track ad campaign performance while keeping costs down.

Swap Apps

Facebook Conversions

Shopify

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Facebook Conversions and Shopify

Create a New Scenario to Connect Facebook Conversions and Shopify

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Shopify will be your first step. To do this, click "Choose an app," find Facebook Conversions or Shopify, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node

Select the Facebook Conversions node from the app selection panel on the right.

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Facebook Conversions

Configure the Facebook Conversions

Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Facebook Conversions

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#1 Facebook Conversions

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Connect Facebook Conversions

Sign In

Run node once

Add the Shopify Node

Next, click the plus (+) icon on the Facebook Conversions node, select Shopify from the list of available apps, and choose the action you need from the list of nodes within Shopify.

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Facebook Conversions

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Shopify

Authenticate Shopify

Now, click the Shopify node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Shopify settings. Authentication allows you to use Shopify through Latenode.

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Facebook Conversions

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Shopify

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Sign In

Run node once

Configure the Facebook Conversions and Shopify Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Shopify Oauth 2.0

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Select an action *

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Map

The action ID

Run node once

Set Up the Facebook Conversions and Shopify Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Facebook Conversions, Shopify, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Shopify integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Shopify (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Facebook Conversions and Shopify

Shopify + Facebook Conversions + Klaviyo: When a new paid order is placed in Shopify, a conversion event is sent to Facebook Conversions. The customer's profile is then created or updated in Klaviyo, and added to a specific list for targeted email marketing campaigns.

Shopify + Facebook Conversions + Google Sheets: When a new paid order is placed in Shopify, conversion data is sent to Facebook Conversions. Simultaneously, the order details are logged in a Google Sheets spreadsheet for detailed sales analysis and reporting.

Facebook Conversions and Shopify integration alternatives

About Facebook Conversions

Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.

About Shopify

Sync Shopify orders, customers, or inventory data with other apps using Latenode. Automate fulfillment, update databases, or trigger marketing campaigns based on sales events. Use visual workflows to customize logic without code, and scale processes affordably based on execution time.

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FAQ Facebook Conversions and Shopify

How can I connect my Facebook Conversions account to Shopify using Latenode?

To connect your Facebook Conversions account to Shopify on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Facebook Conversions and click on "Connect".
  • Authenticate your Facebook Conversions and Shopify accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track Shopify order values in Facebook Conversions?

Yes, easily! Latenode lets you map Shopify order data to Facebook Conversions using a visual interface. Improve ad targeting and ROI analysis with detailed conversion tracking.

What types of tasks can I perform by integrating Facebook Conversions with Shopify?

Integrating Facebook Conversions with Shopify allows you to perform various tasks, including:

  • Automatically logging new Shopify purchases as conversions in Facebook.
  • Sending custom event data to Facebook Conversions based on order details.
  • Creating retargeting audiences based on Shopify customer purchase history.
  • Tracking the lifetime value of customers acquired through Facebook ads.
  • Updating Facebook Conversions with shipping and fulfillment status.

How secure is my Shopify data when using Facebook Conversions on Latenode?

Latenode employs robust encryption and security protocols to ensure your Shopify data remains private and protected during integration.

Are there any limitations to the Facebook Conversions and Shopify integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Custom JavaScript code may be required for highly specific data transformations.
  • Historical data migration from Shopify to Facebook Conversions might need a custom solution.
  • Complex product catalogs may require additional configuration in Latenode.

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