How to connect Facebook Conversions and Slack
Create a New Scenario to Connect Facebook Conversions and Slack
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Slack will be your first step. To do this, click "Choose an app," find Facebook Conversions or Slack, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Slack Node
Next, click the plus (+) icon on the Facebook Conversions node, select Slack from the list of available apps, and choose the action you need from the list of nodes within Slack.

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Authenticate Slack
Now, click the Slack node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Slack settings. Authentication allows you to use Slack through Latenode.
Configure the Facebook Conversions and Slack Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Slack Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Slack
Trigger on Webhook
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Facebook Conversions
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Webhook response

Save and Activate the Scenario
After configuring Facebook Conversions, Slack, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Slack integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Slack (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Slack
Facebook Conversions + Google Sheets + Slack: When a conversion event is registered in Facebook Conversions, the details are added to a Google Sheet. A daily summary of new conversions is then sent to a Slack channel.
Slack + Facebook Conversions + HubSpot: When a user interacts with a specific Slack message, a conversion event is triggered in Facebook Conversions, and then the user's profile is updated or created in HubSpot.
Facebook Conversions and Slack integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Slack
Send Slack messages and automate channel updates directly from Latenode workflows. Get instant alerts on critical events, share data insights, or trigger actions based on user input. Centralize notifications and approvals by combining Slack with databases, CRMs, and AI models within a scalable, low-code environment.
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See how Latenode works
FAQ Facebook Conversions and Slack
How can I connect my Facebook Conversions account to Slack using Latenode?
To connect your Facebook Conversions account to Slack on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Slack accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I get notified in Slack about new Facebook conversion events?
Yes, you can! Latenode lets you instantly send Slack alerts for each new conversion. React in real-time to maximize engagement and optimize ad spend using our visual workflow builder.
What types of tasks can I perform by integrating Facebook Conversions with Slack?
Integrating Facebook Conversions with Slack allows you to perform various tasks, including:
- Receiving real-time notifications for high-value conversion events.
- Sharing conversion data summaries in dedicated Slack channels.
- Automatically posting thank you messages to leads in Slack.
- Creating support tickets when a lead converts on Facebook.
- Updating team dashboards with conversion metrics in Slack.
How do I handle errors in my Facebook Conversions Slack workflow?
Latenode offers robust error handling. Use conditional logic to catch errors and trigger Slack notifications to resolve issues immediately, ensuring workflow reliability.
Are there any limitations to the Facebook Conversions and Slack integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Facebook Conversions and Slack APIs may affect workflow speed.
- Custom field mapping beyond standard parameters requires JavaScript coding.
- Historical data from Facebook Conversions may not be immediately accessible.