How to connect Facebook Conversions and Slack bot
Create a New Scenario to Connect Facebook Conversions and Slack bot
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Slack bot will be your first step. To do this, click "Choose an app," find Facebook Conversions or Slack bot, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Slack bot Node
Next, click the plus (+) icon on the Facebook Conversions node, select Slack bot from the list of available apps, and choose the action you need from the list of nodes within Slack bot.

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Slack bot

Authenticate Slack bot
Now, click the Slack bot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Slack bot settings. Authentication allows you to use Slack bot through Latenode.
Configure the Facebook Conversions and Slack bot Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Slack bot Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Slack bot
Trigger on Webhook
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Facebook Conversions
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Webhook response

Save and Activate the Scenario
After configuring Facebook Conversions, Slack bot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Slack bot integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Slack bot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Slack bot
Facebook Conversions + Google Sheets + Slack bot: When a successful ad conversion is tracked in Facebook Conversions, the details are logged in a Google Sheet. A daily summary of these conversions is then sent to a designated Slack channel via a Slack bot.
Slack bot + HubSpot + Facebook Conversions: When a potential customer interacts with a Slack bot, their information is used to create or update a contact in HubSpot. The interaction is then tracked as an ad attribution event in Facebook Conversions.
Facebook Conversions and Slack bot integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Slack bot
Use Slack bot within Latenode to automate notifications and actions based on real-time triggers. Update databases, post alerts, or start complex workflows directly from Slack commands. Latenode lets you visually build and scale these interactions without code, adding custom logic and connecting to any API with ease.
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See how Latenode works
FAQ Facebook Conversions and Slack bot
How can I connect my Facebook Conversions account to Slack bot using Latenode?
To connect your Facebook Conversions account to Slack bot on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Slack bot accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I get notified in Slack about new Facebook Conversions leads?
Yes, you can! Latenode's visual editor makes this easy. Get instant Slack notifications when new leads convert, improving response time and sales engagement.
What types of tasks can I perform by integrating Facebook Conversions with Slack bot?
Integrating Facebook Conversions with Slack bot allows you to perform various tasks, including:
- Receive instant Slack alerts for high-value Facebook Conversions events.
- Automatically post daily Facebook Conversions summary reports to a Slack channel.
- Trigger Slack notifications when conversion rates exceed a defined threshold.
- Create personalized Slack messages based on specific conversion event data.
- Send targeted Slack messages to sales teams for immediate lead follow-up.
Can I filter Facebook Conversions events before sending Slack notifications?
Yes, with Latenode you can apply advanced filters and logic to ensure only relevant conversion events trigger Slack notifications, avoiding alert fatigue.
Are there any limitations to the Facebook Conversions and Slack bot integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Facebook Conversions and Slack bot APIs may affect performance.
- Custom field mappings in Facebook Conversions require familiarity with data structures.
- Real-time data delivery depends on the stability of both Facebook and Slack services.