How to connect Facebook Conversions and SmartSuite
Create a New Scenario to Connect Facebook Conversions and SmartSuite
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or SmartSuite will be your first step. To do this, click "Choose an app," find Facebook Conversions or SmartSuite, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the SmartSuite Node
Next, click the plus (+) icon on the Facebook Conversions node, select SmartSuite from the list of available apps, and choose the action you need from the list of nodes within SmartSuite.

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Authenticate SmartSuite
Now, click the SmartSuite node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your SmartSuite settings. Authentication allows you to use SmartSuite through Latenode.
Configure the Facebook Conversions and SmartSuite Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and SmartSuite Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Trigger on Webhook
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Save and Activate the Scenario
After configuring Facebook Conversions, SmartSuite, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and SmartSuite integration works as expected. Depending on your setup, data should flow between Facebook Conversions and SmartSuite (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and SmartSuite
Facebook Conversions + SmartSuite + Google Sheets: When a new conversion event is received from Facebook Conversions, a new record is created in SmartSuite to track the conversion details. Subsequently, a new row is added to Google Sheets, providing a comprehensive log of all conversions for enhanced reporting and analysis.
SmartSuite + Facebook Conversions + Slack: When a new record is created in SmartSuite (presumably from Facebook Conversion data), the flow checks to see if it's a high-value conversion by using data from facebook. If it is, a message is sent to a designated Slack channel to notify the team about the new high-value conversion.
Facebook Conversions and SmartSuite integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About SmartSuite
Use SmartSuite in Latenode to build flexible data workflows. Automate tasks like project management, CRM updates, or inventory tracking. Latenode adds custom logic, AI processing, and file handling to SmartSuite's structured data, creating scalable solutions that go beyond basic automation.
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See how Latenode works
FAQ Facebook Conversions and SmartSuite
How can I connect my Facebook Conversions account to SmartSuite using Latenode?
To connect your Facebook Conversions account to SmartSuite on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and SmartSuite accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Facebook ad conversions and update SmartSuite records?
Yes, you can! With Latenode, automatically update SmartSuite with Facebook Conversions data. Improve tracking, reporting, and campaign optimization with real-time data synchronization.
What types of tasks can I perform by integrating Facebook Conversions with SmartSuite?
Integrating Facebook Conversions with SmartSuite allows you to perform various tasks, including:
- Automatically creating new SmartSuite records from Facebook lead ad submissions.
- Updating SmartSuite records with conversion data from Facebook campaigns.
- Triggering personalized follow-up actions in SmartSuite based on ad interactions.
- Analyzing conversion rates by automatically updating SmartSuite dashboards.
- Syncing custom audience data from SmartSuite to Facebook Conversions for retargeting.
What Facebook Conversions events can I track in Latenode workflows?
You can track various standard and custom events, leveraging Latenode's flexibility to build specific conversion tracking flows.
Are there any limitations to the Facebook Conversions and SmartSuite integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from before the integration setup will not be automatically synced.
- Complex data transformations may require JavaScript knowledge within Latenode.
- Real-time data updates depend on the API rate limits of Facebook Conversions and SmartSuite.