How to connect Facebook Conversions and Square
Create a New Scenario to Connect Facebook Conversions and Square
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Square will be your first step. To do this, click "Choose an app," find Facebook Conversions or Square, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Square Node
Next, click the plus (+) icon on the Facebook Conversions node, select Square from the list of available apps, and choose the action you need from the list of nodes within Square.

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Authenticate Square
Now, click the Square node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Square settings. Authentication allows you to use Square through Latenode.
Configure the Facebook Conversions and Square Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Square Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Square
Trigger on Webhook
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Facebook Conversions
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Facebook Conversions, Square, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Square integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Square (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Square
Facebook Conversions + Square + Klaviyo: When a new event is received in Facebook Conversions (like a purchase), a customer is created in Square, and that customer's profile is added to a specific list in Klaviyo for targeted email marketing.
Square + Facebook Conversions + Google Sheets: When a new event (such as a sale) is recorded in Square, conversion data is sent to Facebook Conversions. Subsequently, this data is logged into a Google Sheet for performance analysis.
Facebook Conversions and Square integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Square
Automate Square tasks in Latenode: sync payments with accounting, trigger fulfillment on successful transactions, and send custom invoices based on CRM data. Use visual workflows to connect Square with other apps, add logic with JS, and scale without step limits. Streamline finance operations.
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See how Latenode works
FAQ Facebook Conversions and Square
How can I connect my Facebook Conversions account to Square using Latenode?
To connect your Facebook Conversions account to Square on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Square accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Square sales as Facebook Conversions events?
Yes, you can! Latenode lets you automate conversion tracking from Square to Facebook Conversions, improving ad campaign optimization with real-time sales data, even with custom events.
What types of tasks can I perform by integrating Facebook Conversions with Square?
Integrating Facebook Conversions with Square allows you to perform various tasks, including:
- Automatically logging Square sales as Facebook Conversions events.
- Creating custom audiences in Facebook based on Square purchase data.
- Sending targeted Facebook ads to Square customers.
- Updating customer information in Facebook Conversions from Square data.
- Triggering automated follow-up campaigns for Square purchases.
How do I handle errors between Facebook Conversions and Square?
Latenode provides robust error handling and logging. You can set up alerts and automated retry mechanisms ensuring data integrity between Facebook Conversions and Square.
Are there any limitations to the Facebook Conversions and Square integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data sync depends on the APIs of both platforms.
- Complex data transformations might require custom JavaScript code.
- Historical data migration may require a separate workflow setup.