How to connect Facebook Conversions and Strava
Create a New Scenario to Connect Facebook Conversions and Strava
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Strava will be your first step. To do this, click "Choose an app," find Facebook Conversions or Strava, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Strava Node
Next, click the plus (+) icon on the Facebook Conversions node, select Strava from the list of available apps, and choose the action you need from the list of nodes within Strava.

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Strava

Authenticate Strava
Now, click the Strava node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Strava settings. Authentication allows you to use Strava through Latenode.
Configure the Facebook Conversions and Strava Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Strava Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Strava
Trigger on Webhook
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Facebook Conversions
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Webhook response

Save and Activate the Scenario
After configuring Facebook Conversions, Strava, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Strava integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Strava (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Strava
Strava + Facebook Conversions + Google Sheets: When a new activity is recorded on Strava, send a conversion event to Facebook Conversions and log the activity details in a Google Sheet for tracking.
Strava + Facebook Conversions + Discord bot: When Strava records a new personal best, trigger a Facebook Conversions event and announce the personal best on a specified Discord channel.
Facebook Conversions and Strava integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Strava
Bring Strava data into Latenode to track fitness activity as part of wellness programs or location-based workflows. Automatically log workout data, trigger follow-up actions based on performance metrics, or send personalized messages. Latenode enables complex automation without code, combining Strava with other apps for custom solutions.
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FAQ Facebook Conversions and Strava
How can I connect my Facebook Conversions account to Strava using Latenode?
To connect your Facebook Conversions account to Strava on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Strava accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Strava activities as Facebook Conversions events?
Yes, you can! Latenode's flexibility lets you map Strava activity data to Facebook Conversions events, enhancing ad targeting with real-world fitness data. Get more insights and higher ROI!
What types of tasks can I perform by integrating Facebook Conversions with Strava?
Integrating Facebook Conversions with Strava allows you to perform various tasks, including:
- Automatically send Facebook Conversion events on new Strava activities.
- Create custom audiences based on workout types in Strava.
- Track ad campaign performance correlated with Strava activity data.
- Trigger personalized ads based on Strava activity frequency.
- Send conversion data from Facebook to Strava for custom segments.
HowsecureisFacebookConversionsdatatransferredusingLatenode?
Latenodeemploysindustry-standardencryptiontoprotectyourdata.Connectionsaresecured,andwedon'tstoreyourcredentials,ensuringaprivateandsecureintegration.
Are there any limitations to the Facebook Conversions and Strava integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Facebook Conversions and Strava may affect data transfer frequency.
- Historical Strava data prior to integration setup might not be accessible initially.
- Custom field mapping requires understanding of both Facebook Conversions and Strava data structures.