How to connect Facebook Conversions and Stripe
Create a New Scenario to Connect Facebook Conversions and Stripe
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Stripe will be your first step. To do this, click "Choose an app," find Facebook Conversions or Stripe, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Stripe Node
Next, click the plus (+) icon on the Facebook Conversions node, select Stripe from the list of available apps, and choose the action you need from the list of nodes within Stripe.

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Authenticate Stripe
Now, click the Stripe node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Stripe settings. Authentication allows you to use Stripe through Latenode.
Configure the Facebook Conversions and Stripe Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Stripe Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Facebook Conversions, Stripe, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Stripe integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Stripe (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Stripe
Facebook Conversions + Stripe + Google Sheets: When a new event is registered in Facebook Conversions, this automation retrieves data from Stripe and adds the information to a Google Sheet to track ad spend and purchase data, updating a marketing performance dashboard automatically.
Stripe + Facebook Conversions + Klaviyo: When a new event occurs in Stripe, this automation sends an event to Facebook Conversions and adds the customer's profile to a specified Klaviyo email list for targeted promotions.
Facebook Conversions and Stripe integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Stripe
Automate Stripe within Latenode to handle payments, subscriptions, and refunds inside your workflows. Trigger actions in other apps based on Stripe events. Manage billing cycles, send invoices, or update databases automatically. Integrate payment data with your CRM, accounting software, and more, using Latenode's flexible, no-code visual editor.
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See how Latenode works
FAQ Facebook Conversions and Stripe
How can I connect my Facebook Conversions account to Stripe using Latenode?
To connect your Facebook Conversions account to Stripe on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Stripe accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track ad spend ROI using Stripe data?
Yes, you can! Latenode allows you to connect Stripe payment data to Facebook Conversions, providing a clear view of ROI. Automate reports & optimize campaigns based on real revenue data.
What types of tasks can I perform by integrating Facebook Conversions with Stripe?
Integrating Facebook Conversions with Stripe allows you to perform various tasks, including:
- Automatically sending conversion events upon successful Stripe payments.
- Updating custom audiences in Facebook based on Stripe customer data.
- Creating personalized ads triggered by specific purchase amounts.
- Tracking lifetime value of customers acquired through Facebook ads.
- Generating reports on ad campaign performance using Stripe revenue.
Can I trigger Facebook Conversions API events from Stripe payments?
Yes, Latenode allows you to automatically send conversion events to Facebook when a payment is received in Stripe.
Are there any limitations to the Facebook Conversions and Stripe integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data sync depends on the speed of the APIs involved.
- Custom field mapping requires basic knowledge of data structures.
- Complex workflows may require JavaScript for advanced data transformations.