How to connect Facebook Conversions and Twitch
Create a New Scenario to Connect Facebook Conversions and Twitch
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Twitch will be your first step. To do this, click "Choose an app," find Facebook Conversions or Twitch, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Twitch Node
Next, click the plus (+) icon on the Facebook Conversions node, select Twitch from the list of available apps, and choose the action you need from the list of nodes within Twitch.

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Authenticate Twitch
Now, click the Twitch node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Twitch settings. Authentication allows you to use Twitch through Latenode.
Configure the Facebook Conversions and Twitch Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Twitch Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Twitch
Trigger on Webhook
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Facebook Conversions
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Webhook response
Save and Activate the Scenario
After configuring Facebook Conversions, Twitch, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Twitch integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Twitch (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Twitch
Facebook Conversions + Twitch + Discord bot: When a Facebook ad conversion occurs, check if the conversion event parameters contain a specific Twitch influencer's promo code. If it does, send an alert to a dedicated Discord channel to notify the relevant team.
Twitch + Facebook Conversions + Google Sheets: Track Twitch stream viewership data. When a stream starts, record the stream details in a Google Sheet. Subsequently, for each Facebook ad conversion, retrieve the stream details from the Sheet and attribute the conversion to the specific stream by adding relevant information to the same Sheet.
Facebook Conversions and Twitch integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Twitch
Use Twitch in Latenode to automate alerts, moderate chats, or track stream data. Capture viewer activity to update CRMs or trigger custom actions. Latenode's visual editor simplifies complex Twitch workflows, offering flexible control and scalable execution without code. Extend automation with JavaScript for advanced logic.
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FAQ Facebook Conversions and Twitch
How can I connect my Facebook Conversions account to Twitch using Latenode?
To connect your Facebook Conversions account to Twitch on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Twitch accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Twitch stream conversions in Facebook Conversions?
Yes, you can! Latenode’s visual editor allows you to send Twitch data to Facebook Conversions, automatically tracking campaign ROI and optimizing ad spend based on real-time viewer behavior.
What types of tasks can I perform by integrating Facebook Conversions with Twitch?
Integrating Facebook Conversions with Twitch allows you to perform various tasks, including:
- Automatically creating custom audiences in Facebook Conversions from Twitch follower data.
- Triggering Facebook ad campaigns based on specific Twitch stream events.
- Sending conversion events to Facebook Conversions when viewers subscribe on Twitch.
- Reporting Twitch affiliate link clicks as custom conversions to Facebook.
- Updating Facebook lead ads with information gathered from Twitch chat interactions.
How does Latenode handle Facebook Conversions API version updates?
Latenode automatically manages API updates, ensuring your Facebook Conversions workflows remain functional without requiring manual adjustments. Enjoy hassle-free automation!
Are there any limitations to the Facebook Conversions and Twitch integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data transfer depends on the APIs of both platforms; delays may occur.
- Historical data migration from Twitch to Facebook Conversions may require custom scripting.
- Advanced custom audiences require careful planning to avoid audience overlap and ad fatigue.