Facebook Conversions and Typeform Integration

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Facebook Conversions

Typeform

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Step 2: Choose an Action

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How to connect Facebook Conversions and Typeform

Create a New Scenario to Connect Facebook Conversions and Typeform

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Typeform will be your first step. To do this, click "Choose an app," find Facebook Conversions or Typeform, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node

Select the Facebook Conversions node from the app selection panel on the right.

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Configure the Facebook Conversions

Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Add the Typeform Node

Next, click the plus (+) icon on the Facebook Conversions node, select Typeform from the list of available apps, and choose the action you need from the list of nodes within Typeform.

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Authenticate Typeform

Now, click the Typeform node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Typeform settings. Authentication allows you to use Typeform through Latenode.

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Configure the Facebook Conversions and Typeform Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Set Up the Facebook Conversions and Typeform Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Facebook Conversions, Typeform, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Typeform integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Typeform (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Facebook Conversions and Typeform

Typeform + Google Sheets + Facebook Conversions: When a new submission is received in Typeform, the data is added as a new row in Google Sheets. This event triggers sending conversion data to Facebook Conversions for tracking ad performance.

Typeform + Mailchimp + Facebook Conversions: When a new submission is received in Typeform, the new lead is added to a Mailchimp list. After the lead is added, Facebook Conversions tracks this event as a conversion from ads.

Facebook Conversions and Typeform integration alternatives

About Facebook Conversions

Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.

About Typeform

Capture leads and feedback with Typeform, then instantly pipe that data into Latenode for automated processing. Update databases, trigger email sequences, or send notifications. Use Latenode's visual builder to create custom workflows triggered by Typeform submissions. Extend with AI, JavaScript, and more.

See how Latenode works

FAQ Facebook Conversions and Typeform

How can I connect my Facebook Conversions account to Typeform using Latenode?

To connect your Facebook Conversions account to Typeform on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Facebook Conversions and click on "Connect".
  • Authenticate your Facebook Conversions and Typeform accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track form submissions as Facebook Conversions events?

Yes, with Latenode! Automatically send Typeform submission data to Facebook Conversions to optimize ad campaigns and improve ROI. Leverage advanced filtering and custom event mapping.

What types of tasks can I perform by integrating Facebook Conversions with Typeform?

Integrating Facebook Conversions with Typeform allows you to perform various tasks, including:

  • Track new leads generated through Typeform surveys in Facebook Conversions.
  • Send custom conversion events based on specific Typeform response data.
  • Automatically update Facebook Conversions audiences based on Typeform answers.
  • Create retargeting campaigns based on Typeform survey behavior.
  • Attribute successful conversions to specific Typeform marketing campaigns.

How do I handle personally identifiable information securely?

Latenode offers robust encryption and data masking to ensure PII transmitted between Typeform and Facebook Conversions remains secure and compliant with privacy regulations.

Are there any limitations to the Facebook Conversions and Typeform integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical Typeform data prior to integration setup cannot be retroactively sent to Facebook Conversions.
  • Complex data transformations beyond Latenode's built-in functions may require custom JavaScript coding.
  • Facebook Conversions API rate limits may impact the speed of data transfer for very high Typeform submission volumes.

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