How to connect Facebook Conversions and WhatsApp Personal Account
Create a New Scenario to Connect Facebook Conversions and WhatsApp Personal Account
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or WhatsApp Personal Account will be your first step. To do this, click "Choose an app," find Facebook Conversions or WhatsApp Personal Account, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the WhatsApp Personal Account Node
Next, click the plus (+) icon on the Facebook Conversions node, select WhatsApp Personal Account from the list of available apps, and choose the action you need from the list of nodes within WhatsApp Personal Account.

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WhatsApp Personal Account

Authenticate WhatsApp Personal Account
Now, click the WhatsApp Personal Account node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WhatsApp Personal Account settings. Authentication allows you to use WhatsApp Personal Account through Latenode.
Configure the Facebook Conversions and WhatsApp Personal Account Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and WhatsApp Personal Account Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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WhatsApp Personal Account
Trigger on Webhook
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Facebook Conversions
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Webhook response

Save and Activate the Scenario
After configuring Facebook Conversions, WhatsApp Personal Account, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and WhatsApp Personal Account integration works as expected. Depending on your setup, data should flow between Facebook Conversions and WhatsApp Personal Account (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and WhatsApp Personal Account
Facebook Conversions + Shopify + WhatsApp Personal Account: When a user views a product through a Facebook ad but abandons their cart, trigger a WhatsApp message to encourage them to complete their purchase.
WhatsApp Personal Account + Facebook Conversions + Google Sheets: When a successful conversion event (e.g., a purchase) occurs after a WhatsApp marketing campaign, track the conversion by logging the event details in a Google Sheet for reporting and analysis.
Facebook Conversions and WhatsApp Personal Account integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About WhatsApp Personal Account
Automate WhatsApp Personal Account messaging within Latenode to send notifications, gather data, or provide basic support. Build visual workflows triggered by events, then enrich or route message data to other apps. Scale customer interactions without complex code and per-step costs—use Latenode to connect WhatsApp to your business.
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FAQ Facebook Conversions and WhatsApp Personal Account
How can I connect my Facebook Conversions account to WhatsApp Personal Account using Latenode?
To connect your Facebook Conversions account to WhatsApp Personal Account on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and WhatsApp Personal Account accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I send personalized offers based on Facebook conversion events via WhatsApp?
Yes, you can! Latenode’s visual editor lets you create automated workflows, triggering personalized WhatsApp messages based on Facebook Conversions data, boosting customer engagement and sales.
What types of tasks can I perform by integrating Facebook Conversions with WhatsApp Personal Account?
Integrating Facebook Conversions with WhatsApp Personal Account allows you to perform various tasks, including:
- Send thank you messages to customers after a Facebook conversion event.
- Deliver personalized product recommendations via WhatsApp based on purchases.
- Send abandoned cart reminders via WhatsApp using Facebook Conversions data.
- Provide customer support through WhatsApp after a purchase event.
- Send promotional discounts to customers who've completed specific actions.
How do I handle Facebook Conversions API errors within Latenode?
Latenode provides error handling blocks and logging capabilities, allowing you to monitor, troubleshoot, and automatically retry failed Facebook Conversions API calls.
Are there any limitations to the Facebook Conversions and WhatsApp Personal Account integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- WhatsApp Personal Account has limitations on bulk messaging capabilities.
- Facebook Conversions API changes may require workflow adjustments.
- Integration depends on the stability of both Facebook and WhatsApp APIs.