How to connect Facebook Conversions and Zapier
Create a New Scenario to Connect Facebook Conversions and Zapier
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Zapier will be your first step. To do this, click "Choose an app," find Facebook Conversions or Zapier, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zapier Node
Next, click the plus (+) icon on the Facebook Conversions node, select Zapier from the list of available apps, and choose the action you need from the list of nodes within Zapier.

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Authenticate Zapier
Now, click the Zapier node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zapier settings. Authentication allows you to use Zapier through Latenode.
Configure the Facebook Conversions and Zapier Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Zapier Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring Facebook Conversions, Zapier, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Zapier integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Zapier (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Zapier
Facebook Conversions + Google Sheets: Capture new Facebook conversion events and add them as new rows in a Google Sheets spreadsheet for easy tracking and analysis.
Facebook Conversions + Slack: When a new Facebook conversion event occurs, send a notification to a specified Slack channel to alert the marketing team.
Facebook Conversions and Zapier integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Zapier
Use Zapier within Latenode for extended app connectivity. Trigger Latenode workflows from 6000+ apps. Solve complex automation gaps by combining Zapier’s breadth with Latenode's advanced logic, like custom JS scripts, affordable pricing, and browser automation. Simplify intricate tasks that need more than basic Zapier steps.
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FAQ Facebook Conversions and Zapier
How can I connect my Facebook Conversions account to Zapier using Latenode?
To connect your Facebook Conversions account to Zapier on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Zapier accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track offline conversions from Zapier leads in Facebook Conversions?
Yes, Latenode lets you send offline conversion data from Zapier to Facebook Conversions. Enhance your marketing ROI analysis with a complete view of the customer journey, leveraging Latenode's robust data handling.
What types of tasks can I perform by integrating Facebook Conversions with Zapier?
Integrating Facebook Conversions with Zapier allows you to perform various tasks, including:
- Automatically add new Zapier leads as custom audiences in Facebook.
- Trigger Facebook Conversion events from new Zapier form submissions.
- Update Facebook lead ad data based on actions in Zapier workflows.
- Send Facebook Conversions data to a Zapier-connected data warehouse.
- Create personalized ads using customer data from Zapier triggers.
What kind of Facebook Conversions events can I automate in Latenode?
You can automate standard and custom events, track purchases, leads, and other actions to improve your ad campaign performance.
Are there any limitations to the Facebook Conversions and Zapier integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Facebook Conversions and Zapier may affect high-volume workflows.
- Complex data transformations might require JavaScript knowledge.
- Real-time data sync depends on the polling frequency of Zapier triggers.