How to connect Facebook Conversions and Zendesk Sell
Create a New Scenario to Connect Facebook Conversions and Zendesk Sell
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Zendesk Sell will be your first step. To do this, click "Choose an app," find Facebook Conversions or Zendesk Sell, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zendesk Sell Node
Next, click the plus (+) icon on the Facebook Conversions node, select Zendesk Sell from the list of available apps, and choose the action you need from the list of nodes within Zendesk Sell.

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Authenticate Zendesk Sell
Now, click the Zendesk Sell node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zendesk Sell settings. Authentication allows you to use Zendesk Sell through Latenode.
Configure the Facebook Conversions and Zendesk Sell Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Zendesk Sell Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Zendesk Sell
Trigger on Webhook
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Facebook Conversions
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Webhook response
Save and Activate the Scenario
After configuring Facebook Conversions, Zendesk Sell, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Zendesk Sell integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Zendesk Sell (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Zendesk Sell
Facebook Conversions + Zendesk Sell + Google Sheets: When a Facebook Conversion event occurs, find the corresponding lead in Zendesk Sell and update it. Then, add a row to Google Sheets with the conversion data and lead information for tracking and analysis.
Zendesk Sell + Facebook Conversions + Mailchimp: When a deal is updated in Zendesk Sell, specifically when it closes, add the associated contact to a Mailchimp list. Simultaneously, send a Facebook Conversion event to track the effectiveness of ads related to closed deals.
Facebook Conversions and Zendesk Sell integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Zendesk Sell
Sync Zendesk Sell with Latenode to automate sales tasks. Create visual workflows to update deals, manage contacts, and trigger actions based on sales activity. Enhance your CRM data with enrichment tools, route leads intelligently, and automate follow-ups — all in a scalable, low-code environment.
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See how Latenode works
FAQ Facebook Conversions and Zendesk Sell
How can I connect my Facebook Conversions account to Zendesk Sell using Latenode?
To connect your Facebook Conversions account to Zendesk Sell on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Zendesk Sell accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create leads from Facebook ad conversions?
Yes, you can! Latenode automates lead creation in Zendesk Sell from Facebook Conversions, saving your sales team time and ensuring no lead is missed. Use AI to enrich the leads.
What types of tasks can I perform by integrating Facebook Conversions with Zendesk Sell?
Integrating Facebook Conversions with Zendesk Sell allows you to perform various tasks, including:
- Create new Zendesk Sell leads from qualified Facebook conversion events.
- Update existing Zendesk Sell leads with Facebook Conversions data.
- Send customized follow-up emails via Zendesk Sell based on conversion data.
- Trigger Zendesk Sell tasks when high-value Facebook conversions occur.
- Log Facebook ad spend against specific Zendesk Sell deals for ROI tracking.
How does Latenode handle data privacy when integrating these platforms?
Latenode employs robust security measures, including encryption and access controls, ensuring data privacy and compliance when transferring data.
Are there any limitations to the Facebook Conversions and Zendesk Sell integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex custom conversions events may require JavaScript for parsing.
- Rate limits on the Facebook Conversions API can affect high-volume workflows.
- Initial setup requires admin access to both Facebook and Zendesk Sell.