How to connect Facebook Conversions and Zoho Books
Create a New Scenario to Connect Facebook Conversions and Zoho Books
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Zoho Books will be your first step. To do this, click "Choose an app," find Facebook Conversions or Zoho Books, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zoho Books Node
Next, click the plus (+) icon on the Facebook Conversions node, select Zoho Books from the list of available apps, and choose the action you need from the list of nodes within Zoho Books.

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Zoho Books

Authenticate Zoho Books
Now, click the Zoho Books node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zoho Books settings. Authentication allows you to use Zoho Books through Latenode.
Configure the Facebook Conversions and Zoho Books Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Zoho Books Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Zoho Books
Trigger on Webhook
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Facebook Conversions
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Facebook Conversions, Zoho Books, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Zoho Books integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Zoho Books (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Zoho Books
Shopify + Zoho Books + Facebook Conversions: When a new paid order is placed in Shopify, create a customer and an invoice in Zoho Books. Then, send a conversion event to Facebook Conversions to track ad performance.
Zoho Books + Facebook Conversions + Google Sheets: When a new sales invoice is created in Zoho Books, check if the invoice total exceeds a threshold. If it does, send customer data to Facebook Conversions for retargeting and record the invoice details in Google Sheets.
Facebook Conversions and Zoho Books integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Zoho Books
Automate Zoho Books tasks inside Latenode. Create invoices, track payments, and manage contacts in response to triggers from other apps. Connect accounting data to your CRM, e-commerce, or marketing platforms with no-code ease. Customize workflows with JavaScript for complex calculations and conditional logic. Pay only for execution time.
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FAQ Facebook Conversions and Zoho Books
How can I connect my Facebook Conversions account to Zoho Books using Latenode?
To connect your Facebook Conversions account to Zoho Books on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Zoho Books accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Facebook ad conversions as new Zoho Books invoices?
Yes, with Latenode! Automatically create Zoho Books invoices for each Facebook Conversions event. This gives you a real-time financial view of your ad campaign performance.
What types of tasks can I perform by integrating Facebook Conversions with Zoho Books?
Integrating Facebook Conversions with Zoho Books allows you to perform various tasks, including:
- Create a Zoho Books invoice when a lead converts on Facebook.
- Update customer details in Zoho Books from Facebook lead ad data.
- Track ad spend against revenue generated directly within Zoho Books.
- Send customized thank-you notes via Facebook upon invoice payment.
- Generate sales reports in Zoho Books based on Facebook conversions data.
How to trigger Zoho Books invoice creation after a Facebook conversion?
Use Latenode's visual builder! Connect the Facebook Conversions trigger to the Zoho Books action block. Customize data mapping for automated invoice creation.
Are there any limitations to the Facebook Conversions and Zoho Books integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Facebook Conversions data prior to integration isn't automatically synced.
- Complex custom fields in Zoho Books may require advanced mapping configuration.
- Real-time data sync frequency is subject to Facebook Conversions API rate limits.