How to connect Facebook Conversions and Zoho Campaigns
Create a New Scenario to Connect Facebook Conversions and Zoho Campaigns
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Zoho Campaigns will be your first step. To do this, click "Choose an app," find Facebook Conversions or Zoho Campaigns, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zoho Campaigns Node
Next, click the plus (+) icon on the Facebook Conversions node, select Zoho Campaigns from the list of available apps, and choose the action you need from the list of nodes within Zoho Campaigns.

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Zoho Campaigns

Authenticate Zoho Campaigns
Now, click the Zoho Campaigns node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zoho Campaigns settings. Authentication allows you to use Zoho Campaigns through Latenode.
Configure the Facebook Conversions and Zoho Campaigns Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Zoho Campaigns Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Zoho Campaigns
Trigger on Webhook
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Facebook Conversions
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Webhook response

Save and Activate the Scenario
After configuring Facebook Conversions, Zoho Campaigns, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Zoho Campaigns integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Zoho Campaigns (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Zoho Campaigns
Shopify + Facebook Conversions + Zoho Campaigns: When a new paid order is placed in Shopify, send a conversion event to Facebook Conversions and add or update the customer's contact information in Zoho Campaigns.
Zoho Campaigns + Facebook Conversions + Google Sheets: When a new contact is added in Zoho Campaigns, and a Facebook Conversion event occurs, log the campaign and conversion data into a new row in Google Sheets for analysis.
Facebook Conversions and Zoho Campaigns integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Zoho Campaigns
Use Zoho Campaigns in Latenode to automate email marketing based on triggers from other apps. Segment lists, personalize content, and track results using Latenode's visual editor. Connect Zoho Campaigns to CRMs, databases, or payment systems for smarter, automated campaigns. Scale outreach efforts without complex coding or per-step fees.
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FAQ Facebook Conversions and Zoho Campaigns
How can I connect my Facebook Conversions account to Zoho Campaigns using Latenode?
To connect your Facebook Conversions account to Zoho Campaigns on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Zoho Campaigns accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add leads from Facebook Conversions to Zoho Campaigns?
Yes, you can! Latenode automates lead capture, instantly adding qualified leads to Zoho Campaigns. This ensures timely engagement and maximizes campaign effectiveness.
What types of tasks can I perform by integrating Facebook Conversions with Zoho Campaigns?
Integrating Facebook Conversions with Zoho Campaigns allows you to perform various tasks, including:
- Automatically adding new Facebook leads to Zoho Campaigns lists.
- Updating lead information in Zoho Campaigns based on Facebook activity.
- Triggering email campaigns in Zoho Campaigns for specific Facebook events.
- Segmenting leads in Zoho Campaigns based on Facebook ad engagement.
- Creating custom reports combining Facebook Conversions and Zoho data.
How secure is my Facebook Conversions data within Latenode workflows?
Latenode employs robust encryption and security protocols to ensure the safety and privacy of all data processed within your Facebook Conversions workflows.
Are there any limitations to the Facebook Conversions and Zoho Campaigns integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from Facebook Conversions prior to integration is not automatically synced.
- Complex custom fields require careful mapping to ensure data accuracy.
- Rate limits imposed by Facebook and Zoho may affect high-volume data transfers.