How to connect Facebook Conversions and Zoom
Create a New Scenario to Connect Facebook Conversions and Zoom
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Conversions, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Conversions or Zoom will be your first step. To do this, click "Choose an app," find Facebook Conversions or Zoom, and select the appropriate trigger to start the scenario.

Add the Facebook Conversions Node
Select the Facebook Conversions node from the app selection panel on the right.

Facebook Conversions
Configure the Facebook Conversions
Click on the Facebook Conversions node to configure it. You can modify the Facebook Conversions URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Zoom Node
Next, click the plus (+) icon on the Facebook Conversions node, select Zoom from the list of available apps, and choose the action you need from the list of nodes within Zoom.

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Authenticate Zoom
Now, click the Zoom node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zoom settings. Authentication allows you to use Zoom through Latenode.
Configure the Facebook Conversions and Zoom Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Conversions and Zoom Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Zoom
Trigger on Webhook
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Facebook Conversions
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Webhook response

Save and Activate the Scenario
After configuring Facebook Conversions, Zoom, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Conversions and Zoom integration works as expected. Depending on your setup, data should flow between Facebook Conversions and Zoom (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Conversions and Zoom
Facebook Conversions + Zoom + Google Sheets: When a Facebook ad conversion event occurs, register the user for a Zoom webinar. After the webinar ends, update a Google Sheet with attendance information.
Zoom + Facebook Conversions + Mailchimp: When a Zoom meeting ends, add attendees to a specific Mailchimp list. Then, send a Facebook Conversion event to track the effectiveness of targeting.
Facebook Conversions and Zoom integration alternatives
About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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About Zoom
Automate Zoom meeting tasks in Latenode. Trigger actions based on meeting events (start, end, participant join), send notifications, or log data. Combine Zoom with other apps; for example, automatically create follow-up tasks or update databases based on call outcomes. The visual editor and flexible logic blocks simplify complex workflows, without code.
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See how Latenode works
FAQ Facebook Conversions and Zoom
How can I connect my Facebook Conversions account to Zoom using Latenode?
To connect your Facebook Conversions account to Zoom on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Conversions and click on "Connect".
- Authenticate your Facebook Conversions and Zoom accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Zoom webinar registrations as Facebook Conversions events?
Yes, you can! Latenode's visual editor makes it easy to map Zoom registration data to Facebook Conversions, providing valuable insights for optimizing your marketing campaigns.
What types of tasks can I perform by integrating Facebook Conversions with Zoom?
Integrating Facebook Conversions with Zoom allows you to perform various tasks, including:
- Automatically adding Zoom webinar attendees to a Facebook Conversions custom audience.
- Triggering Facebook Conversions events based on Zoom meeting attendance duration.
- Sending personalized Facebook ads based on Zoom meeting engagement metrics.
- Updating Facebook Conversions lead data with Zoom meeting interaction details.
- Creating lookalike audiences in Facebook Conversions from engaged Zoom participants.
How do I handle errors when sending data to Facebook Conversions?
Latenode offers robust error handling. Use the built-in logic blocks to catch errors and retry failed conversions, guaranteeing data reliability.
Are there any limitations to the Facebook Conversions and Zoom integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Zoom data prior to integration setup is not automatically synced.
- Complex custom audience segmentation in Facebook Conversions requires understanding of Facebook's API.
- Rate limits of the Facebook Conversions API and Zoom API may affect high-volume workflows.