How to connect Facebook Lead Ads and CloudTalk
Create a New Scenario to Connect Facebook Lead Ads and CloudTalk
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Lead Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Lead Ads or CloudTalk will be your first step. To do this, click "Choose an app," find Facebook Lead Ads or CloudTalk, and select the appropriate trigger to start the scenario.

Add the Facebook Lead Ads Node
Select the Facebook Lead Ads node from the app selection panel on the right.

Facebook Lead Ads
Configure the Facebook Lead Ads
Click on the Facebook Lead Ads node to configure it. You can modify the Facebook Lead Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the CloudTalk Node
Next, click the plus (+) icon on the Facebook Lead Ads node, select CloudTalk from the list of available apps, and choose the action you need from the list of nodes within CloudTalk.

Facebook Lead Ads
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CloudTalk
Authenticate CloudTalk
Now, click the CloudTalk node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your CloudTalk settings. Authentication allows you to use CloudTalk through Latenode.
Configure the Facebook Lead Ads and CloudTalk Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Lead Ads and CloudTalk Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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CloudTalk
Trigger on Webhook
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Facebook Lead Ads
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Facebook Lead Ads, CloudTalk, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Lead Ads and CloudTalk integration works as expected. Depending on your setup, data should flow between Facebook Lead Ads and CloudTalk (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Lead Ads and CloudTalk
Facebook Lead Ads + CloudTalk + Google Sheets: When a new lead is submitted via Facebook Lead Ads, a contact is created in CloudTalk. After a call is made to that lead in CloudTalk, the details of the call are added as a new row in Google Sheets.
CloudTalk + Facebook Lead Ads + Slack: When a new call is made in CloudTalk, the system checks if the number matches a lead submitted via Facebook Lead Ads. If a match is found, a notification is sent to a Slack channel, including lead details from Facebook.
Facebook Lead Ads and CloudTalk integration alternatives
About Facebook Lead Ads
Capture Facebook Lead Ads data directly in Latenode. Automatically qualify leads, send follow-up emails, or update your CRM in real time. Use Latenode's visual editor and JavaScript node for custom filtering and routing. Scale your lead management without complex code or expensive per-step pricing.
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About CloudTalk
Automate CloudTalk call and SMS data within Latenode. Trigger workflows on new calls, messages, or agent status changes. Update CRMs, send alerts, or generate reports automatically. Use Latenode's visual editor and data transformation tools to customize call center automations without complex coding, and scale your workflows efficiently.
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See how Latenode works
FAQ Facebook Lead Ads and CloudTalk
How can I connect my Facebook Lead Ads account to CloudTalk using Latenode?
To connect your Facebook Lead Ads account to CloudTalk on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Lead Ads and click on "Connect".
- Authenticate your Facebook Lead Ads and CloudTalk accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically call new leads?
Yes, you can! Latenode allows you to instantly trigger a CloudTalk call when a new lead submits a Facebook Lead Ads form, improving response time and conversion rates.
What types of tasks can I perform by integrating Facebook Lead Ads with CloudTalk?
Integrating Facebook Lead Ads with CloudTalk allows you to perform various tasks, including:
- Automatically adding new Facebook leads to CloudTalk as contacts.
- Triggering outbound calls in CloudTalk for each new lead submitted.
- Logging lead form data in CloudTalk's activity history.
- Sending SMS follow-ups via CloudTalk to new leads.
- Updating CloudTalk contact information with lead ad data.
Can I filter leads from Facebook Lead Ads before adding them to CloudTalk?
Yes, you can. Latenode's no-code filters and JavaScript blocks allow you to process only qualified leads, saving time and call volume.
Are there any limitations to the Facebook Lead Ads and CloudTalk integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical lead data prior to integration setup is not automatically synced.
- Complex lead form field mappings may require custom JavaScript logic.
- Rate limits imposed by Facebook Lead Ads and CloudTalk APIs apply.