How to connect Facebook Lead Ads and Cloze
Create a New Scenario to Connect Facebook Lead Ads and Cloze
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Lead Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Lead Ads or Cloze will be your first step. To do this, click "Choose an app," find Facebook Lead Ads or Cloze, and select the appropriate trigger to start the scenario.

Add the Facebook Lead Ads Node
Select the Facebook Lead Ads node from the app selection panel on the right.

Facebook Lead Ads
Configure the Facebook Lead Ads
Click on the Facebook Lead Ads node to configure it. You can modify the Facebook Lead Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Cloze Node
Next, click the plus (+) icon on the Facebook Lead Ads node, select Cloze from the list of available apps, and choose the action you need from the list of nodes within Cloze.

Facebook Lead Ads
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Cloze
Authenticate Cloze
Now, click the Cloze node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Cloze settings. Authentication allows you to use Cloze through Latenode.
Configure the Facebook Lead Ads and Cloze Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Lead Ads and Cloze Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Cloze
Trigger on Webhook
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Facebook Lead Ads
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Facebook Lead Ads, Cloze, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Lead Ads and Cloze integration works as expected. Depending on your setup, data should flow between Facebook Lead Ads and Cloze (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Lead Ads and Cloze
Facebook Lead Ads + Cloze + Slack: When a new lead is captured in Facebook Lead Ads, a new person is created or updated in Cloze. Subsequently, a notification is sent to a designated Slack channel to alert the sales team for quick follow-up.
Facebook Lead Ads + Cloze + Mailchimp: When a new lead is captured in Facebook Lead Ads, a new contact is created or updated in Cloze. This new Cloze contact is then added to a specific audience within Mailchimp for email marketing and nurturing campaigns.
Facebook Lead Ads and Cloze integration alternatives
About Facebook Lead Ads
Capture Facebook Lead Ads data directly in Latenode. Automatically qualify leads, send follow-up emails, or update your CRM in real time. Use Latenode's visual editor and JavaScript node for custom filtering and routing. Scale your lead management without complex code or expensive per-step pricing.
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About Cloze
Use Cloze in Latenode to automate your CRM and sales processes. Automatically update records, trigger follow-ups, and generate reports based on real-time data. Integrate Cloze with other apps like email, calendars, and databases using Latenode's visual editor. Customize flows with JavaScript or AI for advanced lead qualification and faster deal closing.
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FAQ Facebook Lead Ads and Cloze
How can I connect my Facebook Lead Ads account to Cloze using Latenode?
To connect your Facebook Lead Ads account to Cloze on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Lead Ads and click on "Connect".
- Authenticate your Facebook Lead Ads and Cloze accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add new Facebook leads to Cloze?
Yes, you can! With Latenode, instantly add qualified leads from Facebook Lead Ads to Cloze, enriching them via AI and custom logic for highly personalized follow-ups.
What types of tasks can I perform by integrating Facebook Lead Ads with Cloze?
Integrating Facebook Lead Ads with Cloze allows you to perform various tasks, including:
- Create new Cloze leads from Facebook Lead Ads submissions.
- Update existing Cloze contacts with new lead ad information.
- Send automated email sequences to new leads via Cloze.
- Segment leads in Cloze based on their Facebook Lead Ads responses.
- Trigger internal notifications in Cloze for high-priority leads.
Can I filter leads before sending them from Facebook Lead Ads to Cloze?
Yes, Latenode lets you filter leads using advanced criteria, ensuring only qualified leads are added to Cloze, improving sales efficiency.
Are there any limitations to the Facebook Lead Ads and Cloze integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time updates depend on Facebook Lead Ads API availability.
- Custom field mapping requires familiarity with Cloze's API.
- Complex workflows may require JavaScript knowledge.