Facebook Lead Ads and Enrich Layer Integration

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Automatically enrich new leads from Facebook Lead Ads with comprehensive data from Enrich Layer. Latenode's visual editor simplifies data mapping, while affordable execution-based pricing makes scaling lead qualification workflows easier than ever.

Swap Apps

Facebook Lead Ads

Enrich Layer

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Facebook Lead Ads and Enrich Layer

Create a New Scenario to Connect Facebook Lead Ads and Enrich Layer

In the workspace, click the โ€œCreate New Scenarioโ€ button.

Add the First Step

Add the first node โ€“ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Lead Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Lead Ads or Enrich Layer will be your first step. To do this, click "Choose an app," find Facebook Lead Ads or Enrich Layer, and select the appropriate trigger to start the scenario.

Add the Facebook Lead Ads Node

Select the Facebook Lead Ads node from the app selection panel on the right.

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Facebook Lead Ads

Configure the Facebook Lead Ads

Click on the Facebook Lead Ads node to configure it. You can modify the Facebook Lead Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Facebook Lead Ads

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Add the Enrich Layer Node

Next, click the plus (+) icon on the Facebook Lead Ads node, select Enrich Layer from the list of available apps, and choose the action you need from the list of nodes within Enrich Layer.

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Facebook Lead Ads

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Enrich Layer

Authenticate Enrich Layer

Now, click the Enrich Layer node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Enrich Layer settings. Authentication allows you to use Enrich Layer through Latenode.

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Configure the Facebook Lead Ads and Enrich Layer Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Enrich Layer

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Enrich Layer Oauth 2.0

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Run node once

Set Up the Facebook Lead Ads and Enrich Layer Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that donโ€™t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Facebook Lead Ads, Enrich Layer, and any additional nodes, donโ€™t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking โ€œRun onceโ€ and triggering an event to check if the Facebook Lead Ads and Enrich Layer integration works as expected. Depending on your setup, data should flow between Facebook Lead Ads and Enrich Layer (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Facebook Lead Ads and Enrich Layer

Facebook Lead Ads + Enrich Layer + Google Sheets: When a new lead is submitted through Facebook Lead Ads, the lead's information is enriched with company details using Enrich Layer. The enriched data is then added to a Google Sheets spreadsheet for tracking and analysis.

Facebook Lead Ads + Enrich Layer + Slack: Upon receiving a new lead from Facebook Lead Ads, the lead's contact information is enriched using Enrich Layer. If the enriched data matches predefined criteria (e.g., high-value company), a notification is sent to a designated Slack channel to alert the sales team.

Facebook Lead Ads and Enrich Layer integration alternatives

About Facebook Lead Ads

Capture Facebook Lead Ads data directly in Latenode. Automatically qualify leads, send follow-up emails, or update your CRM in real time. Use Latenode's visual editor and JavaScript node for custom filtering and routing. Scale your lead management without complex code or expensive per-step pricing.

About Enrich Layer

Enrich Layer inside Latenode automates data validation and enhancement. Fix errors and add missing info to leads or contacts. Clean up data from any source before it reaches your CRM or database. Latenode handles complex logic and scales the process without per-step costs, keeping data accurate and workflows efficient.

Facebook Lead Ads + Enrich Layer integration

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FAQ Facebook Lead Ads and Enrich Layer

How can I connect my Facebook Lead Ads account to Enrich Layer using Latenode?

To connect your Facebook Lead Ads account to Enrich Layer on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Facebook Lead Ads and click on "Connect".
  • Authenticate your Facebook Lead Ads and Enrich Layer accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I enrich leads from Facebook ads in real-time?

Yes, you can! Latenode automates real-time lead enrichment. Instantly get demographics, company data, and more, giving your sales team a head start and improving lead qualification.

What types of tasks can I perform by integrating Facebook Lead Ads with Enrich Layer?

Integrating Facebook Lead Ads with Enrich Layer allows you to perform various tasks, including:

  • Automatically enrich new Facebook leads with professional contact information.
  • Filter low-quality leads based on enriched data to improve conversion rates.
  • Send enriched lead data to your CRM or other marketing platforms.
  • Create detailed reports on lead demographics and company affiliations.
  • Trigger personalized email sequences based on enriched lead insights.

How do I handle errors when fetching data from Enrich Layer?

Latenode provides error handling within workflows. Use conditional logic to manage failed Enrich Layer requests, ensuring data integrity and preventing workflow disruptions.

Are there any limitations to the Facebook Lead Ads and Enrich Layer integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Enrich Layer credits are required to enrich leads; ensure sufficient credits are available.
  • Rate limits apply to both Facebook Lead Ads and Enrich Layer APIs.
  • Data availability depends on the information provided by the lead and Enrich Layer's database.

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