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Automatically create or update Google Business Profile locations from new Facebook Lead Ads submissions. Latenode's visual editor and affordable execution pricing make it easier than ever to manage location data and scale lead generation.
Connect Facebook Lead Ads and Google Business Profile in minutes with Latenode.
Create Facebook Lead Ads to Google Business Profile workflow
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Facebook Lead Ads
Google Business Profile
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Create a New Scenario to Connect Facebook Lead Ads and Google Business Profile
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Lead Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Lead Ads or Google Business Profile will be your first step. To do this, click "Choose an app," find Facebook Lead Ads or Google Business Profile, and select the appropriate trigger to start the scenario.
Add the Facebook Lead Ads Node
Select the Facebook Lead Ads node from the app selection panel on the right.
Facebook Lead Ads
Configure the Facebook Lead Ads
Click on the Facebook Lead Ads node to configure it. You can modify the Facebook Lead Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the Facebook Lead Ads node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.
Facebook Lead Ads
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Google Business Profile
Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Facebook Lead Ads and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Lead Ads and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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Facebook Lead Ads
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Facebook Lead Ads, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Lead Ads and Google Business Profile integration works as expected. Depending on your setup, data should flow between Facebook Lead Ads and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Facebook Lead Ads + Slack: When a new lead is submitted through Facebook Lead Ads, a notification is sent to a designated Slack channel to alert the sales team for immediate follow-up.
Facebook Lead Ads + Google Business Profile + Google Sheets: Capture new leads from Facebook Lead Ads and store them in Google Sheets. Additionally, track new or updated Google Business Profile reviews and add that information to the same Google Sheet for a holistic view of customer interactions and campaign performance.
About Facebook Lead Ads
Capture Facebook Lead Ads data directly in Latenode. Automatically qualify leads, send follow-up emails, or update your CRM in real time. Use Latenode's visual editor and JavaScript node for custom filtering and routing. Scale your lead management without complex code or expensive per-step pricing.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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How can I connect my Facebook Lead Ads account to Google Business Profile using Latenode?
To connect your Facebook Lead Ads account to Google Business Profile on Latenode, follow these steps:
Can I automatically update Google Business Profile from new Facebook leads?
Yes, you can! Latenode lets you trigger updates instantly. Automatically enrich leads and keep your Google Business Profile updated, saving time and improving lead engagement.
What types of tasks can I perform by integrating Facebook Lead Ads with Google Business Profile?
Integrating Facebook Lead Ads with Google Business Profile allows you to perform various tasks, including:
How easily can I filter specific leads from Facebook Lead Ads on Latenode?
Filtering is easy! Use Latenode’s visual editor and JavaScript blocks for complex logic, ensuring only qualified leads update Google Business Profile.
Are there any limitations to the Facebook Lead Ads and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: