Facebook Lead Ads and Instagram for Business Integration

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Automatically sync Facebook Lead Ads with Instagram for Business to engage leads faster. Latenode’s visual editor simplifies customization and scaling lead management workflows, and you pay only for execution time.

Swap Apps

Facebook Lead Ads

Instagram for Business

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Facebook Lead Ads and Instagram for Business

Create a New Scenario to Connect Facebook Lead Ads and Instagram for Business

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Lead Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Lead Ads or Instagram for Business will be your first step. To do this, click "Choose an app," find Facebook Lead Ads or Instagram for Business, and select the appropriate trigger to start the scenario.

Add the Facebook Lead Ads Node

Select the Facebook Lead Ads node from the app selection panel on the right.

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Facebook Lead Ads

Configure the Facebook Lead Ads

Click on the Facebook Lead Ads node to configure it. You can modify the Facebook Lead Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Facebook Lead Ads

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Connect Facebook Lead Ads

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Run node once

Add the Instagram for Business Node

Next, click the plus (+) icon on the Facebook Lead Ads node, select Instagram for Business from the list of available apps, and choose the action you need from the list of nodes within Instagram for Business.

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Facebook Lead Ads

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Instagram for Business

Authenticate Instagram for Business

Now, click the Instagram for Business node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instagram for Business settings. Authentication allows you to use Instagram for Business through Latenode.

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Facebook Lead Ads

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Instagram for Business

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Connect Instagram for Business

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Run node once

Configure the Facebook Lead Ads and Instagram for Business Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Facebook Lead Ads

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Instagram for Business

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Connect Instagram for Business

Instagram for Business Oauth 2.0

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The action ID

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Run node once

Set Up the Facebook Lead Ads and Instagram for Business Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Facebook Lead Ads, Instagram for Business, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Lead Ads and Instagram for Business integration works as expected. Depending on your setup, data should flow between Facebook Lead Ads and Instagram for Business (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Facebook Lead Ads and Instagram for Business

Facebook Lead Ads + Instagram for Business + Email: When a new lead is submitted through Facebook Lead Ads, automatically create a thank you photo post on Instagram. Then, send a welcome email to the new lead.

Instagram for Business + Facebook Lead Ads + Email: When a new user follows your Instagram Business account, their basic info gets used to create a new lead in Facebook Lead Ads. We don't have CRM, so we'll use Email to notify you.

Facebook Lead Ads and Instagram for Business integration alternatives

About Facebook Lead Ads

Capture Facebook Lead Ads data directly in Latenode. Automatically qualify leads, send follow-up emails, or update your CRM in real time. Use Latenode's visual editor and JavaScript node for custom filtering and routing. Scale your lead management without complex code or expensive per-step pricing.

About Instagram for Business

Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.

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FAQ Facebook Lead Ads and Instagram for Business

How can I connect my Facebook Lead Ads account to Instagram for Business using Latenode?

To connect your Facebook Lead Ads account to Instagram for Business on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Facebook Lead Ads and click on "Connect".
  • Authenticate your Facebook Lead Ads and Instagram for Business accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically post lead data to Instagram?

Yes, you can! Latenode enables seamless data transfer, automatically posting Facebook Lead Ads data to Instagram for enhanced engagement and streamlined marketing efforts.

What types of tasks can I perform by integrating Facebook Lead Ads with Instagram for Business?

Integrating Facebook Lead Ads with Instagram for Business allows you to perform various tasks, including:

  • Create personalized thank you messages in Instagram DMs for new leads.
  • Add leads from Facebook to a custom audience in Instagram.
  • Share lead ad content automatically on your Instagram stories.
  • Track conversion rates from Facebook Lead Ads within Instagram Analytics.
  • Send automated welcome packages via Instagram upon lead submission.

How does Latenode handle Facebook Lead Ads data transformations?

Latenode provides flexible data mapping and transformation using JavaScript and AI to ensure data compatibility and accuracy.

Are there any limitations to the Facebook Lead Ads and Instagram for Business integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits imposed by Facebook and Instagram APIs can affect workflow execution.
  • Custom field mapping requires familiarity with data structures.
  • Advanced Instagram features may require custom JavaScript coding.

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