How to connect Facebook Lead Ads and Instantly
Create a New Scenario to Connect Facebook Lead Ads and Instantly
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Lead Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Lead Ads or Instantly will be your first step. To do this, click "Choose an app," find Facebook Lead Ads or Instantly, and select the appropriate trigger to start the scenario.

Add the Facebook Lead Ads Node
Select the Facebook Lead Ads node from the app selection panel on the right.

Facebook Lead Ads
Configure the Facebook Lead Ads
Click on the Facebook Lead Ads node to configure it. You can modify the Facebook Lead Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Instantly Node
Next, click the plus (+) icon on the Facebook Lead Ads node, select Instantly from the list of available apps, and choose the action you need from the list of nodes within Instantly.

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Instantly
Authenticate Instantly
Now, click the Instantly node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instantly settings. Authentication allows you to use Instantly through Latenode.
Configure the Facebook Lead Ads and Instantly Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Lead Ads and Instantly Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Instantly
Trigger on Webhook
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Facebook Lead Ads
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Facebook Lead Ads, Instantly, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Lead Ads and Instantly integration works as expected. Depending on your setup, data should flow between Facebook Lead Ads and Instantly (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Lead Ads and Instantly
Facebook Lead Ads + Instantly + Google Sheets: When a new lead is submitted through Facebook Lead Ads, the lead's information is automatically added to Instantly and then logged in a Google Sheets spreadsheet for tracking and analysis.
Instantly + Facebook Lead Ads + Slack: When a new lead is created in Instantly, search for their details in Facebook Lead Ads. If the lead is found, a notification is sent to a Slack channel informing the sales team about the lead engagement.
Facebook Lead Ads and Instantly integration alternatives
About Facebook Lead Ads
Capture Facebook Lead Ads data directly in Latenode. Automatically qualify leads, send follow-up emails, or update your CRM in real time. Use Latenode's visual editor and JavaScript node for custom filtering and routing. Scale your lead management without complex code or expensive per-step pricing.
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About Instantly
Use Instantly in Latenode to automate email outreach at scale. Connect Instantly to your CRM, database, or lead sources and build automated sequences based on triggers. Enrich data and route responses using Latenode's visual editor and JS node for custom logic — all without per-step pricing limits.
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See how Latenode works
FAQ Facebook Lead Ads and Instantly
How can I connect my Facebook Lead Ads account to Instantly using Latenode?
To connect your Facebook Lead Ads account to Instantly on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Lead Ads and click on "Connect".
- Authenticate your Facebook Lead Ads and Instantly accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I nurture leads from Facebook Lead Ads in Instantly?
Yes, easily! Latenode’s visual editor allows you to automatically add new Facebook Lead Ads leads to Instantly campaigns, ensuring timely and personalized engagement, improving conversions.
What types of tasks can I perform by integrating Facebook Lead Ads with Instantly?
Integrating Facebook Lead Ads with Instantly allows you to perform various tasks, including:
- Automatically adding new Facebook leads to your Instantly campaigns.
- Sending personalized follow-up emails based on lead ad form submissions.
- Updating lead information in Instantly with data from Facebook Lead Ads.
- Segmenting leads in Instantly based on Facebook Lead Ads form responses.
- Triggering automated sequences in Instantly for high-intent leads.
Can I use custom fields from Facebook Lead Ads in Instantly messages?
Yes! Latenode supports mapping custom fields between apps, allowing you to personalize Instantly messages with lead data.
Are there any limitations to the Facebook Lead Ads and Instantly integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data transfer depends on the API availability of both platforms.
- Complex data transformations might require custom JavaScript code.
- Rate limits on Facebook Lead Ads or Instantly can affect workflow speed.