How to connect Facebook Lead Ads and Moosend
Create a New Scenario to Connect Facebook Lead Ads and Moosend
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Lead Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Lead Ads or Moosend will be your first step. To do this, click "Choose an app," find Facebook Lead Ads or Moosend, and select the appropriate trigger to start the scenario.

Add the Facebook Lead Ads Node
Select the Facebook Lead Ads node from the app selection panel on the right.

Facebook Lead Ads
Configure the Facebook Lead Ads
Click on the Facebook Lead Ads node to configure it. You can modify the Facebook Lead Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Moosend Node
Next, click the plus (+) icon on the Facebook Lead Ads node, select Moosend from the list of available apps, and choose the action you need from the list of nodes within Moosend.

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Moosend
Authenticate Moosend
Now, click the Moosend node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Moosend settings. Authentication allows you to use Moosend through Latenode.
Configure the Facebook Lead Ads and Moosend Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Lead Ads and Moosend Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Moosend
Trigger on Webhook
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Facebook Lead Ads
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Facebook Lead Ads, Moosend, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Lead Ads and Moosend integration works as expected. Depending on your setup, data should flow between Facebook Lead Ads and Moosend (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Lead Ads and Moosend
Facebook Lead Ads + Moosend + Slack: When a new lead is submitted via Facebook Lead Ads, the lead's information is added as a new subscriber to a specified Moosend mailing list, and a notification message is sent to a Slack channel to alert the sales team.
Facebook Lead Ads + Moosend + Google Sheets: Upon receiving a new lead from Facebook Lead Ads, the automation adds the lead as a subscriber to Moosend and simultaneously logs the lead details into a Google Sheet for tracking and analysis.
Facebook Lead Ads and Moosend integration alternatives
About Facebook Lead Ads
Capture Facebook Lead Ads data directly in Latenode. Automatically qualify leads, send follow-up emails, or update your CRM in real time. Use Latenode's visual editor and JavaScript node for custom filtering and routing. Scale your lead management without complex code or expensive per-step pricing.
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About Moosend
Use Moosend in Latenode to automate email marketing based on real-time data. Trigger campaigns from any app, personalize content with AI, and track results directly in your workflows. Latenode lets you connect Moosend to any data source, adding custom logic and scaling without code.
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FAQ Facebook Lead Ads and Moosend
How can I connect my Facebook Lead Ads account to Moosend using Latenode?
To connect your Facebook Lead Ads account to Moosend on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Lead Ads and click on "Connect".
- Authenticate your Facebook Lead Ads and Moosend accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add leads to a Moosend list?
Yes, absolutely! Latenode lets you instantly add new Facebook Lead Ads to Moosend, enriching your marketing campaigns with real-time lead data and personalized email sequences.
What types of tasks can I perform by integrating Facebook Lead Ads with Moosend?
Integrating Facebook Lead Ads with Moosend allows you to perform various tasks, including:
- Adding new leads from Facebook Lead Ads to a specific Moosend mailing list.
- Updating lead information in Moosend based on Facebook Lead Ads data.
- Segmenting leads in Moosend based on the Facebook Lead Ads form they submitted.
- Triggering automated email sequences in Moosend when a new lead is captured.
- Creating custom reports by combining lead data from both platforms.
What Facebook Lead Ads data can I access within Latenode workflows?
Latenode provides access to all lead data captured in your Facebook Lead Ads forms, fully customizable via code blocks or AI steps.
Are there any limitations to the Facebook Lead Ads and Moosend integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data transfer depends on the Facebook Lead Ads API's polling frequency.
- Custom field mapping requires careful configuration to ensure data accuracy.
- Complex workflows with extensive data transformations may require JavaScript knowledge.