Facebook Lead Ads and OpenPhone Integration

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Automatically call new Facebook Lead Ads prospects via OpenPhone. Using Latenode's visual editor, instantly qualify leads, route them intelligently, and track engagement—all while scaling affordably with pay-per-execution pricing.

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Facebook Lead Ads

OpenPhone

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Facebook Lead Ads and OpenPhone

Create a New Scenario to Connect Facebook Lead Ads and OpenPhone

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Lead Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Lead Ads or OpenPhone will be your first step. To do this, click "Choose an app," find Facebook Lead Ads or OpenPhone, and select the appropriate trigger to start the scenario.

Add the Facebook Lead Ads Node

Select the Facebook Lead Ads node from the app selection panel on the right.

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Facebook Lead Ads

Configure the Facebook Lead Ads

Click on the Facebook Lead Ads node to configure it. You can modify the Facebook Lead Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Facebook Lead Ads

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Run node once

Add the OpenPhone Node

Next, click the plus (+) icon on the Facebook Lead Ads node, select OpenPhone from the list of available apps, and choose the action you need from the list of nodes within OpenPhone.

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Authenticate OpenPhone

Now, click the OpenPhone node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your OpenPhone settings. Authentication allows you to use OpenPhone through Latenode.

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Configure the Facebook Lead Ads and OpenPhone Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Run node once

Set Up the Facebook Lead Ads and OpenPhone Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Facebook Lead Ads, OpenPhone, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Lead Ads and OpenPhone integration works as expected. Depending on your setup, data should flow between Facebook Lead Ads and OpenPhone (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Facebook Lead Ads and OpenPhone

Facebook Lead Ads + OpenPhone + Slack: When a new lead is submitted in Facebook Lead Ads, OpenPhone will call the lead to connect. Then, the lead details will be sent to a designated Slack channel for the team's awareness.

OpenPhone + Facebook Lead Ads + HubSpot: When a call event is registered in OpenPhone, a lead is created in Facebook Lead Ads. Following this, the contact information from the call is used to create a contact or update an existing contact in HubSpot.

Facebook Lead Ads and OpenPhone integration alternatives

About Facebook Lead Ads

Capture Facebook Lead Ads data directly in Latenode. Automatically qualify leads, send follow-up emails, or update your CRM in real time. Use Latenode's visual editor and JavaScript node for custom filtering and routing. Scale your lead management without complex code or expensive per-step pricing.

About OpenPhone

Use OpenPhone in Latenode to automate SMS and call workflows. Log activities, trigger actions based on call outcomes, and sync data to CRMs. By using Latenode, you orchestrate OpenPhone within complex workflows, adding logic and integrations not available in OpenPhone alone. Scale customer communication using no-code tools and AI.

See how Latenode works

FAQ Facebook Lead Ads and OpenPhone

How can I connect my Facebook Lead Ads account to OpenPhone using Latenode?

To connect your Facebook Lead Ads account to OpenPhone on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Facebook Lead Ads and click on "Connect".
  • Authenticate your Facebook Lead Ads and OpenPhone accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically call leads instantly?

Yes, with Latenode, instantly call new Facebook Lead Ads leads via OpenPhone. This ensures rapid follow-up, increasing engagement and conversion rates, thanks to Latenode's real-time processing.

What types of tasks can I perform by integrating Facebook Lead Ads with OpenPhone?

Integrating Facebook Lead Ads with OpenPhone allows you to perform various tasks, including:

  • Automatically add new leads to your OpenPhone contact list.
  • Send personalized SMS messages to new leads via OpenPhone.
  • Create OpenPhone tasks or reminders for each new lead.
  • Log lead information from Facebook Lead Ads in OpenPhone notes.
  • Trigger different OpenPhone workflows based on lead ad campaign.

How do I handle duplicate leads?

Latenode allows filtering of duplicate leads using advanced logic, preventing repeated follow-ups via OpenPhone and improving lead management efficiency.

Are there any limitations to the Facebook Lead Ads and OpenPhone integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • File attachments from Facebook Lead Ads are not directly supported.
  • Custom field mapping beyond standard fields requires JavaScript.
  • OpenPhone call recording access depends on your OpenPhone plan.

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