How to connect Facebook Lead Ads and WhatsApp Personal Account
Create a New Scenario to Connect Facebook Lead Ads and WhatsApp Personal Account
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Lead Ads, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Lead Ads or WhatsApp Personal Account will be your first step. To do this, click "Choose an app," find Facebook Lead Ads or WhatsApp Personal Account, and select the appropriate trigger to start the scenario.

Add the Facebook Lead Ads Node
Select the Facebook Lead Ads node from the app selection panel on the right.

Facebook Lead Ads
Configure the Facebook Lead Ads
Click on the Facebook Lead Ads node to configure it. You can modify the Facebook Lead Ads URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the WhatsApp Personal Account Node
Next, click the plus (+) icon on the Facebook Lead Ads node, select WhatsApp Personal Account from the list of available apps, and choose the action you need from the list of nodes within WhatsApp Personal Account.

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WhatsApp Personal Account

Authenticate WhatsApp Personal Account
Now, click the WhatsApp Personal Account node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WhatsApp Personal Account settings. Authentication allows you to use WhatsApp Personal Account through Latenode.
Configure the Facebook Lead Ads and WhatsApp Personal Account Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Lead Ads and WhatsApp Personal Account Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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WhatsApp Personal Account
Trigger on Webhook
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Facebook Lead Ads
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Webhook response

Save and Activate the Scenario
After configuring Facebook Lead Ads, WhatsApp Personal Account, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Lead Ads and WhatsApp Personal Account integration works as expected. Depending on your setup, data should flow between Facebook Lead Ads and WhatsApp Personal Account (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Lead Ads and WhatsApp Personal Account
Facebook Lead Ads + Google Sheets + WhatsApp Personal Account: When a new lead is submitted via Facebook Lead Ads, the lead details are added to a Google Sheet, and a personalized welcome message is sent to the lead's phone number via WhatsApp.
WhatsApp Personal Account + Facebook Lead Ads + Email: When a specific keyword is received in a new WhatsApp message, a lead is created in Facebook Lead Ads using the WhatsApp message content, and a follow-up email is sent to the email address included in the WhatsApp message (if provided).
Facebook Lead Ads and WhatsApp Personal Account integration alternatives
About Facebook Lead Ads
Capture Facebook Lead Ads data directly in Latenode. Automatically qualify leads, send follow-up emails, or update your CRM in real time. Use Latenode's visual editor and JavaScript node for custom filtering and routing. Scale your lead management without complex code or expensive per-step pricing.
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About WhatsApp Personal Account
Automate WhatsApp Personal Account messaging within Latenode to send notifications, gather data, or provide basic support. Build visual workflows triggered by events, then enrich or route message data to other apps. Scale customer interactions without complex code and per-step costs—use Latenode to connect WhatsApp to your business.
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FAQ Facebook Lead Ads and WhatsApp Personal Account
How can I connect my Facebook Lead Ads account to WhatsApp Personal Account using Latenode?
To connect your Facebook Lead Ads account to WhatsApp Personal Account on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Lead Ads and click on "Connect".
- Authenticate your Facebook Lead Ads and WhatsApp Personal Account accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I send instant follow-ups to new leads?
Yes, with Latenode, instantly send personalized WhatsApp messages to new Facebook Lead Ads submissions. Boost engagement & qualify leads faster with automated, timely communication.
What types of tasks can I perform by integrating Facebook Lead Ads with WhatsApp Personal Account?
Integrating Facebook Lead Ads with WhatsApp Personal Account allows you to perform various tasks, including:
- Send immediate welcome messages to new leads via WhatsApp.
- Automatically qualify leads based on their provided information.
- Send personalized product or service information via WhatsApp.
- Schedule follow-up messages based on lead engagement.
- Update a spreadsheet with new lead data in real-time.
How does Latenode handle lead data from Facebook Lead Ads?
Latenode securely processes lead data, allowing custom formatting, filtering, and enrichment before sending it to WhatsApp Personal Account, ensuring data quality.
Are there any limitations to the Facebook Lead Ads and WhatsApp Personal Account integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- WhatsApp Personal Account has limitations on the number of messages per day.
- Facebook Lead Ads requires a valid Facebook Business Page for lead generation.
- Real-time delivery depends on the reliability of the Facebook and WhatsApp APIs.