How to connect Facebook Messenger and Google Business Profile
Create a New Scenario to Connect Facebook Messenger and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Messenger, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Messenger or Google Business Profile will be your first step. To do this, click "Choose an app," find Facebook Messenger or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Facebook Messenger Node
Select the Facebook Messenger node from the app selection panel on the right.


Facebook Messenger

Configure the Facebook Messenger
Click on the Facebook Messenger node to configure it. You can modify the Facebook Messenger URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the Facebook Messenger node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.


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Google Business Profile


Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Facebook Messenger and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Messenger and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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Facebook Messenger
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Facebook Messenger, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Messenger and Google Business Profile integration works as expected. Depending on your setup, data should flow between Facebook Messenger and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Messenger and Google Business Profile
Facebook Messenger + Slack: When a new message is received on Facebook Messenger, a notification is sent to a dedicated Slack channel, allowing for quick monitoring and response.
Google Business Profile + Facebook Messenger + Google Sheets: When a new review is posted on a Google Business Profile, the review details are added to a Google Sheet, and a thank you message is sent to the reviewer via Facebook Messenger.
Facebook Messenger and Google Business Profile integration alternatives

About Facebook Messenger
Connect Facebook Messenger to Latenode to automate customer support or send personalized updates. Build flows to handle inbound messages, trigger actions in other apps, and route conversations intelligently. Use Latenode's visual editor and scripting tools to scale communication workflows with custom logic, without step-based pricing.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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See how Latenode works
FAQ Facebook Messenger and Google Business Profile
How can I connect my Facebook Messenger account to Google Business Profile using Latenode?
To connect your Facebook Messenger account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Messenger and click on "Connect".
- Authenticate your Facebook Messenger and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I send new Messenger leads directly to Google Business Profile?
Yes, you can! Latenode automates lead transfer, instantly syncing Messenger inquiries to Google Business Profile. Capture leads and improve response times, without manual data entry.
What types of tasks can I perform by integrating Facebook Messenger with Google Business Profile?
Integrating Facebook Messenger with Google Business Profile allows you to perform various tasks, including:
- Automatically create Google Business Profile leads from new Messenger contacts.
- Post Messenger updates to your Google Business Profile "What's New" section.
- Send personalized Google Business Profile offers to Messenger contacts.
- Track customer interactions from both platforms in a unified dashboard.
- Send automated Messenger greetings to users who engage with your Google Business Profile.
How can I use JavaScript to customize the integration workflows?
Latenode's JavaScript blocks allow advanced data manipulation and custom logic for your workflows, extending the standard integration capabilities.
Are there any limitations to the Facebook Messenger and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Attachments from Facebook Messenger are not directly transferable to Google Business Profile.
- Google Business Profile posts are subject to Google's content policies and review process.
- Rate limits apply to both Facebook Messenger and Google Business Profile APIs.