How to connect Facebook Messenger and Instagram for Business
Create a New Scenario to Connect Facebook Messenger and Instagram for Business
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Messenger, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Messenger or Instagram for Business will be your first step. To do this, click "Choose an app," find Facebook Messenger or Instagram for Business, and select the appropriate trigger to start the scenario.

Add the Facebook Messenger Node
Select the Facebook Messenger node from the app selection panel on the right.


Facebook Messenger

Configure the Facebook Messenger
Click on the Facebook Messenger node to configure it. You can modify the Facebook Messenger URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Instagram for Business Node
Next, click the plus (+) icon on the Facebook Messenger node, select Instagram for Business from the list of available apps, and choose the action you need from the list of nodes within Instagram for Business.


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Instagram for Business

Authenticate Instagram for Business
Now, click the Instagram for Business node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instagram for Business settings. Authentication allows you to use Instagram for Business through Latenode.
Configure the Facebook Messenger and Instagram for Business Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Messenger and Instagram for Business Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Instagram for Business
Trigger on Webhook
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Facebook Messenger
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Webhook response

Save and Activate the Scenario
After configuring Facebook Messenger, Instagram for Business, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Messenger and Instagram for Business integration works as expected. Depending on your setup, data should flow between Facebook Messenger and Instagram for Business (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Messenger and Instagram for Business
Facebook Messenger + Slack + Instagram for Business: When a new message is received in Facebook Messenger, forward the inquiry to a dedicated Instagram team channel in Slack. Optionally include the sender's information if available.
Instagram for Business + AI Agent + Facebook Messenger: When a new comment is posted on an Instagram Business account, use an AI Agent to analyze the sentiment of the comment. Based on the analysis, send a personalized response back to the commenter via Facebook Messenger.
Facebook Messenger and Instagram for Business integration alternatives

About Facebook Messenger
Connect Facebook Messenger to Latenode to automate customer support or send personalized updates. Build flows to handle inbound messages, trigger actions in other apps, and route conversations intelligently. Use Latenode's visual editor and scripting tools to scale communication workflows with custom logic, without step-based pricing.
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About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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See how Latenode works
FAQ Facebook Messenger and Instagram for Business
How can I connect my Facebook Messenger account to Instagram for Business using Latenode?
To connect your Facebook Messenger account to Instagram for Business on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Messenger and click on "Connect".
- Authenticate your Facebook Messenger and Instagram for Business accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically send Instagram leads to Messenger?
Yes, you can! Latenode's visual editor lets you create a seamless flow, instantly engaging new leads via Messenger for faster response times and higher conversion rates.
What types of tasks can I perform by integrating Facebook Messenger with Instagram for Business?
Integrating Facebook Messenger with Instagram for Business allows you to perform various tasks, including:
- Automatically send new Instagram followers a welcome message via Messenger.
- Create Messenger alerts for new comments on Instagram Business posts.
- Sync contact information between Messenger and Instagram ad campaigns.
- Share positive Instagram reviews directly to your Messenger chatbot.
- Trigger Instagram posts based on specific Messenger chatbot interactions.
What Facebook Messenger events trigger workflows?
Latenode triggers workflows from new messages, user joins, media attachments and more. Enhance the integration with custom code and AI.
Are there any limitations to the Facebook Messenger and Instagram for Business integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Facebook Messenger and Instagram for Business APIs.
- Certain advanced Instagram Business API features may require manual setup.
- Historical data migration between platforms may require custom scripting.