How to connect Facebook Messenger and Serper
Create a New Scenario to Connect Facebook Messenger and Serper
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Messenger, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Messenger or Serper will be your first step. To do this, click "Choose an app," find Facebook Messenger or Serper, and select the appropriate trigger to start the scenario.

Add the Facebook Messenger Node
Select the Facebook Messenger node from the app selection panel on the right.


Facebook Messenger

Configure the Facebook Messenger
Click on the Facebook Messenger node to configure it. You can modify the Facebook Messenger URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Serper Node
Next, click the plus (+) icon on the Facebook Messenger node, select Serper from the list of available apps, and choose the action you need from the list of nodes within Serper.


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Serper

Authenticate Serper
Now, click the Serper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Serper settings. Authentication allows you to use Serper through Latenode.
Configure the Facebook Messenger and Serper Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Messenger and Serper Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Serper
Trigger on Webhook
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Facebook Messenger
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Facebook Messenger, Serper, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Messenger and Serper integration works as expected. Depending on your setup, data should flow between Facebook Messenger and Serper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Messenger and Serper
Facebook Messenger + Serper + Google Sheets: When a user sends a message to a Facebook Messenger bot, the message is used as a search query on Serper. The search results are then saved to a new row in a Google Sheets spreadsheet for analysis.
Facebook Messenger + Serper + OpenAI ChatGPT: When a user sends a message via Facebook Messenger, Serper performs a Google search using the message content. The search results are then summarized by OpenAI ChatGPT, and the summary is sent back to the user via Facebook Messenger.
Facebook Messenger and Serper integration alternatives

About Facebook Messenger
Connect Facebook Messenger to Latenode to automate customer support or send personalized updates. Build flows to handle inbound messages, trigger actions in other apps, and route conversations intelligently. Use Latenode's visual editor and scripting tools to scale communication workflows with custom logic, without step-based pricing.
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About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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See how Latenode works
FAQ Facebook Messenger and Serper
How can I connect my Facebook Messenger account to Serper using Latenode?
To connect your Facebook Messenger account to Serper on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Messenger and click on "Connect".
- Authenticate your Facebook Messenger and Serper accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically send search result snippets via Facebook Messenger?
Yes, you can! Latenode's visual editor makes it easy to trigger messages with real-time search data. This improves customer engagement and offers immediate value.
What types of tasks can I perform by integrating Facebook Messenger with Serper?
Integrating Facebook Messenger with Serper allows you to perform various tasks, including:
- Send Facebook Messenger alerts based on specific keyword ranking changes.
- Automatically reply to customer inquiries with relevant search results.
- Create lead generation flows using Serper data and Facebook Messenger bots.
- Monitor brand mentions and deliver summaries via Facebook Messenger.
- Generate and share search-optimized content ideas with team members.
How secure is my Facebook Messenger data when using Latenode?
Latenode employs advanced encryption and security protocols to ensure your data remains private and protected throughout the integration process.
Are there any limitations to the Facebook Messenger and Serper integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Facebook Messenger API may affect high-volume workflows.
- Serper API usage is subject to your Serper subscription plan's quotas.
- Complex JavaScript transformations might require advanced Latenode skills.