Facebook Pages and Google Analytics Integration

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Track Facebook Pages ad campaign performance in Google Analytics using Latenode's visual editor to build custom reports. Scale affordably and gain deeper insights by combining data with JavaScript logic.

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Facebook Pages

Google Analytics

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Facebook Pages and Google Analytics

Create a New Scenario to Connect Facebook Pages and Google Analytics

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Pages, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Pages or Google Analytics will be your first step. To do this, click "Choose an app," find Facebook Pages or Google Analytics, and select the appropriate trigger to start the scenario.

Add the Facebook Pages Node

Select the Facebook Pages node from the app selection panel on the right.

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Facebook Pages

Configure the Facebook Pages

Click on the Facebook Pages node to configure it. You can modify the Facebook Pages URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Facebook Pages

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Connect Facebook Pages

Sign In

Run node once

Add the Google Analytics Node

Next, click the plus (+) icon on the Facebook Pages node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.

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Facebook Pages

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Google Analytics

Authenticate Google Analytics

Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.

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Facebook Pages

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Google Analytics

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#2 Google Analytics

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Connect Google Analytics

Sign In

Run node once

Configure the Facebook Pages and Google Analytics Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Facebook Pages

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Google Analytics Oauth 2.0

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Select an action *

Select

Map

The action ID

Run node once

Set Up the Facebook Pages and Google Analytics Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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AI Anthropic Claude 3

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Google Analytics

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Webhook response

Save and Activate the Scenario

After configuring Facebook Pages, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Pages and Google Analytics integration works as expected. Depending on your setup, data should flow between Facebook Pages and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Facebook Pages and Google Analytics

Facebook Pages + Google Sheets: Whenever a new post is added to a Facebook Page, extract the post details (content, likes, shares) and add them as a new row in a Google Sheet for tracking and analysis of content performance.

Google Analytics + Facebook Pages + Slack: When Google Analytics detects a spike in traffic from a Facebook campaign, retrieve the relevant Facebook post using the campaign parameters and send a notification to a Slack channel to alert the marketing team.

Facebook Pages and Google Analytics integration alternatives

About Facebook Pages

Automate Facebook Page management within Latenode workflows. Automatically post content, track engagement, and respond to comments using no-code tools. Integrate with other apps to build social media automation pipelines. Unlike standalone tools, Latenode lets you customize flows with JavaScript and scale easily, paying only for execution time.

About Google Analytics

Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.

See how Latenode works

FAQ Facebook Pages and Google Analytics

How can I connect my Facebook Pages account to Google Analytics using Latenode?

To connect your Facebook Pages account to Google Analytics on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Facebook Pages and click on "Connect".
  • Authenticate your Facebook Pages and Google Analytics accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I track ad campaign performance automatically?

Yes, you can! Latenode lets you automate data transfers, visualizing Facebook Pages ad data in Google Analytics for enhanced campaign insights, no coding needed.

What types of tasks can I perform by integrating Facebook Pages with Google Analytics?

Integrating Facebook Pages with Google Analytics allows you to perform various tasks, including:

  • Automatically logging new Facebook Page likes as Google Analytics events.
  • Tracking website traffic originating from specific Facebook Page posts.
  • Sending detailed Facebook ad performance data to Google Analytics dashboards.
  • Generating custom reports combining social media and website metrics.
  • Monitoring key performance indicators across platforms in one place.

What data can I access from Facebook Pages through Latenode?

Latenode gives you access to posts, comments, likes, shares, and ad campaign metrics from Facebook Pages.

Are there any limitations to the Facebook Pages and Google Analytics integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data prior to integration setup cannot be transferred.
  • Custom metrics require JavaScript or AI block configuration.
  • Google Analytics sampling may affect accuracy with very large datasets.

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