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Track Facebook Pages ad campaign performance in Google Analytics using Latenode's visual editor to build custom reports. Scale affordably and gain deeper insights by combining data with JavaScript logic.
Connect Facebook Pages and Google Analytics in minutes with Latenode.
Create Facebook Pages to Google Analytics workflow
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Create a New Scenario to Connect Facebook Pages and Google Analytics
In the workspace, click the โCreate New Scenarioโ button.
Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Pages, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Pages or Google Analytics will be your first step. To do this, click "Choose an app," find Facebook Pages or Google Analytics, and select the appropriate trigger to start the scenario.
Add the Facebook Pages Node
Select the Facebook Pages node from the app selection panel on the right.
Facebook Pages
Configure the Facebook Pages
Click on the Facebook Pages node to configure it. You can modify the Facebook Pages URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Analytics Node
Next, click the plus (+) icon on the Facebook Pages node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.
Facebook Pages
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Google Analytics
Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the Facebook Pages and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Pages and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Google Analytics
Trigger on Webhook
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Facebook Pages
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Facebook Pages, Google Analytics, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the Facebook Pages and Google Analytics integration works as expected. Depending on your setup, data should flow between Facebook Pages and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Facebook Pages + Google Sheets: Whenever a new post is added to a Facebook Page, extract the post details (content, likes, shares) and add them as a new row in a Google Sheet for tracking and analysis of content performance.
Google Analytics + Facebook Pages + Slack: When Google Analytics detects a spike in traffic from a Facebook campaign, retrieve the relevant Facebook post using the campaign parameters and send a notification to a Slack channel to alert the marketing team.
About Facebook Pages
Automate Facebook Page management within Latenode workflows. Automatically post content, track engagement, and respond to comments using no-code tools. Integrate with other apps to build social media automation pipelines. Unlike standalone tools, Latenode lets you customize flows with JavaScript and scale easily, paying only for execution time.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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How can I connect my Facebook Pages account to Google Analytics using Latenode?
To connect your Facebook Pages account to Google Analytics on Latenode, follow these steps:
Can I track ad campaign performance automatically?
Yes, you can! Latenode lets you automate data transfers, visualizing Facebook Pages ad data in Google Analytics for enhanced campaign insights, no coding needed.
What types of tasks can I perform by integrating Facebook Pages with Google Analytics?
Integrating Facebook Pages with Google Analytics allows you to perform various tasks, including:
What data can I access from Facebook Pages through Latenode?
Latenode gives you access to posts, comments, likes, shares, and ad campaign metrics from Facebook Pages.
Are there any limitations to the Facebook Pages and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: