How to connect Facebook Pages and Google Business Profile
Create a New Scenario to Connect Facebook Pages and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Pages, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Pages or Google Business Profile will be your first step. To do this, click "Choose an app," find Facebook Pages or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Facebook Pages Node
Select the Facebook Pages node from the app selection panel on the right.

Facebook Pages
Configure the Facebook Pages
Click on the Facebook Pages node to configure it. You can modify the Facebook Pages URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the Facebook Pages node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Google Business Profile

Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Facebook Pages and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Pages and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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Facebook Pages
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Facebook Pages, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Pages and Google Business Profile integration works as expected. Depending on your setup, data should flow between Facebook Pages and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Pages and Google Business Profile
Facebook Pages + Google Business Profile + AI Agent: When a new comment is added to a Facebook Page or a new review is posted on Google Business Profile, an AI Agent is used to generate a tailored response. This improves customer engagement by providing timely and relevant answers.
Google Business Profile + Facebook Pages + Slack: When a new review is posted on Google Business Profile or a new comment is added to a Facebook Page, a notification is sent to a designated Slack channel. This ensures the team is promptly informed about customer feedback for quick response and action.
Facebook Pages and Google Business Profile integration alternatives
About Facebook Pages
Automate Facebook Page management within Latenode workflows. Automatically post content, track engagement, and respond to comments using no-code tools. Integrate with other apps to build social media automation pipelines. Unlike standalone tools, Latenode lets you customize flows with JavaScript and scale easily, paying only for execution time.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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See how Latenode works
FAQ Facebook Pages and Google Business Profile
How can I connect my Facebook Pages account to Google Business Profile using Latenode?
To connect your Facebook Pages account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Pages and click on "Connect".
- Authenticate your Facebook Pages and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically share new Facebook posts to Google Business Profile?
Yes, you can! Latenode's visual editor makes it easy. Automatically cross-promote content, reaching a wider audience & saving time. Use conditional logic to filter specific posts.
What types of tasks can I perform by integrating Facebook Pages with Google Business Profile?
Integrating Facebook Pages with Google Business Profile allows you to perform various tasks, including:
- Mirror Facebook Page posts to Google Business Profile to boost visibility.
- Sync contact information updates across both platforms automatically.
- Aggregate customer reviews from both platforms into a single dashboard.
- Trigger personalized email campaigns based on user interactions.
- Analyze performance metrics from both platforms to optimize content.
How do I filter specific Facebook Pages posts to sync to Google Business Profile?
Use Latenode’s conditional logic. Filter posts by keywords, hashtags, or post type, ensuring only relevant content gets cross-posted.
Are there any limitations to the Facebook Pages and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration between platforms is not supported.
- Complex post formatting may require adjustments for Google Business Profile.
- Rate limits imposed by Facebook Pages and Google Business Profile apply.