How to connect Facebook Pages and Salesforce
Create a New Scenario to Connect Facebook Pages and Salesforce
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook Pages, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook Pages or Salesforce will be your first step. To do this, click "Choose an app," find Facebook Pages or Salesforce, and select the appropriate trigger to start the scenario.

Add the Facebook Pages Node
Select the Facebook Pages node from the app selection panel on the right.

Facebook Pages
Configure the Facebook Pages
Click on the Facebook Pages node to configure it. You can modify the Facebook Pages URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Salesforce Node
Next, click the plus (+) icon on the Facebook Pages node, select Salesforce from the list of available apps, and choose the action you need from the list of nodes within Salesforce.

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Salesforce

Authenticate Salesforce
Now, click the Salesforce node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Salesforce settings. Authentication allows you to use Salesforce through Latenode.
Configure the Facebook Pages and Salesforce Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook Pages and Salesforce Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Salesforce
Trigger on Webhook
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Facebook Pages, Salesforce, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook Pages and Salesforce integration works as expected. Depending on your setup, data should flow between Facebook Pages and Salesforce (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook Pages and Salesforce
Facebook Pages + Salesforce + Slack: When a new comment is added to a Facebook post, check if it is positive. If so, create a new lead in Salesforce and send a message to a Slack channel to notify the sales team.
Salesforce + Mailchimp + Facebook Pages: When a new lead is created in Salesforce, add them to a specific email list in Mailchimp and create a post on a Facebook Page announcing the new subscriber.
Facebook Pages and Salesforce integration alternatives
About Facebook Pages
Automate Facebook Page management within Latenode workflows. Automatically post content, track engagement, and respond to comments using no-code tools. Integrate with other apps to build social media automation pipelines. Unlike standalone tools, Latenode lets you customize flows with JavaScript and scale easily, paying only for execution time.
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About Salesforce
Sync Salesforce data with other apps using Latenode. Automate lead qualification and task creation based on CRM events. No more manual data entry: build workflows that trigger actions across your stack. Use Latenode's visual editor and flexible scripting to create custom logic and scale automation without code limits.
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FAQ Facebook Pages and Salesforce
How can I connect my Facebook Pages account to Salesforce using Latenode?
To connect your Facebook Pages account to Salesforce on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook Pages and click on "Connect".
- Authenticate your Facebook Pages and Salesforce accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Salesforce leads from new Facebook Page leads?
Yes, you can! Latenode automates lead capture and creation, saving time. Use our visual editor to map Facebook Pages fields to Salesforce, creating leads instantly. Leverage JavaScript for advanced data transformations.
What types of tasks can I perform by integrating Facebook Pages with Salesforce?
Integrating Facebook Pages with Salesforce allows you to perform various tasks, including:
- Create or update Salesforce contacts from Facebook Page form submissions.
- Log Facebook Page engagement as activities in Salesforce.
- Trigger email campaigns in Salesforce based on Facebook Page interactions.
- Automatically post Salesforce updates to your Facebook Page.
- Synchronize Facebook Page ad data with Salesforce campaigns.
How to handle large volumes of Facebook Pages data on Latenode?
Latenode is built to handle large datasets. Benefit from autoscaling infrastructure, batch processing, and optimized data flows to ensure efficient and reliable data handling.
Are there any limitations to the Facebook Pages and Salesforce integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript knowledge.
- Rate limits of the Facebook Pages and Salesforce APIs apply.
- Real-time data synchronization is subject to API availability.