Facebook and CloudTalk Integration

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Log leads from Facebook directly to CloudTalk, and build customized call campaigns using Latenode’s visual editor. Affordably scale your outreach with API integrations and JavaScript blocks.

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Facebook

CloudTalk

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Facebook and CloudTalk

Create a New Scenario to Connect Facebook and CloudTalk

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook or CloudTalk will be your first step. To do this, click "Choose an app," find Facebook or CloudTalk, and select the appropriate trigger to start the scenario.

Add the Facebook Node

Select the Facebook node from the app selection panel on the right.

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Facebook

Configure the Facebook

Click on the Facebook node to configure it. You can modify the Facebook URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Facebook

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Connect Facebook

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Run node once

Add the CloudTalk Node

Next, click the plus (+) icon on the Facebook node, select CloudTalk from the list of available apps, and choose the action you need from the list of nodes within CloudTalk.

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Authenticate CloudTalk

Now, click the CloudTalk node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your CloudTalk settings. Authentication allows you to use CloudTalk through Latenode.

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Facebook

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Connect CloudTalk

Sign In

Run node once

Configure the Facebook and CloudTalk Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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The action ID

Run node once

Set Up the Facebook and CloudTalk Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Facebook, CloudTalk, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Facebook and CloudTalk integration works as expected. Depending on your setup, data should flow between Facebook and CloudTalk (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Facebook and CloudTalk

Facebook + CloudTalk + Slack: When a new call is received in CloudTalk, the system checks if it originated from a Facebook lead. If so, a message is sent to a designated Slack channel containing relevant lead information for the sales team.

CloudTalk + Facebook + Zoho CRM: When a new call is logged in CloudTalk, it is recorded as an activity in Zoho CRM. This information is used to update customer Facebook ad targeting based on call outcomes and interactions.

Facebook and CloudTalk integration alternatives

About Facebook

Automate Facebook posting/engagement within Latenode workflows. Use it to monitor brand mentions, post content, or gather lead data automatically. Connect Facebook to other apps, like CRMs or data warehouses, to streamline social media management. Latenode's visual editor lets you design flexible scenarios without code, and its scaling architecture handles high volumes.

About CloudTalk

Automate CloudTalk call and SMS data within Latenode. Trigger workflows on new calls, messages, or agent status changes. Update CRMs, send alerts, or generate reports automatically. Use Latenode's visual editor and data transformation tools to customize call center automations without complex coding, and scale your workflows efficiently.

See how Latenode works

FAQ Facebook and CloudTalk

How can I connect my Facebook account to CloudTalk using Latenode?

To connect your Facebook account to CloudTalk on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Facebook and CloudTalk and click on "Connect".
  • Authenticate your Facebook and CloudTalk accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically update CloudTalk contacts from Facebook Lead Ads?

Yes, you can! Latenode's visual editor makes it easy to map data and trigger updates instantly. Keep your CloudTalk contacts current and improve customer interaction.

What types of tasks can I perform by integrating Facebook with CloudTalk?

Integrating Facebook with CloudTalk allows you to perform various tasks, including:

  • Create CloudTalk contacts from new Facebook Lead Ads submissions.
  • Send SMS messages via CloudTalk for new comments on Facebook posts.
  • Log CloudTalk call activity as notes on Facebook customer profiles.
  • Trigger CloudTalk callbacks when Facebook mentions reach a threshold.
  • Monitor Facebook ad performance and send alerts via CloudTalk.

How can I use AI to analyze Facebook comments within Latenode flows?

Use Latenode's AI block to analyze sentiment, extract keywords, and route insights to CloudTalk for immediate agent action or reporting.

Are there any limitations to the Facebook and CloudTalk integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Facebook API rate limits may affect high-volume data transfer.
  • Custom field mapping in CloudTalk requires careful configuration.
  • Historical data migration from Facebook to CloudTalk needs a tailored approach.

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