Facebook and Google Business Profile Integration

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Sync Facebook posts to Google Business Profile automatically and maintain consistent brand messaging. Latenode's visual editor simplifies the setup, and affordable execution-based pricing scales with your business. Use JavaScript for advanced customization.

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Facebook

Google Business Profile

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Facebook and Google Business Profile

Create a New Scenario to Connect Facebook and Google Business Profile

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook or Google Business Profile will be your first step. To do this, click "Choose an app," find Facebook or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Facebook Node

Select the Facebook node from the app selection panel on the right.

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Facebook

Configure the Facebook

Click on the Facebook node to configure it. You can modify the Facebook URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Facebook

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Run node once

Add the Google Business Profile Node

Next, click the plus (+) icon on the Facebook node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Google Business Profile

Authenticate Google Business Profile

Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.

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Run node once

Configure the Facebook and Google Business Profile Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Business Profile Oauth 2.0

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The action ID

Run node once

Set Up the Facebook and Google Business Profile Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Facebook, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Facebook and Google Business Profile integration works as expected. Depending on your setup, data should flow between Facebook and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Facebook and Google Business Profile

Facebook + Google Business Profile + Slack: When a new positive review is posted on Facebook, automatically create a new post on Google Business Profile to share the feedback. Then, send a notification to a designated Slack channel informing the marketing team about the shared review.

Google Business Profile + Facebook + Email: When a new review is received on Google Business Profile, automatically post a summary of the review to a specified Facebook page. Additionally, send a summary email of the new review to a designated email address.

Facebook and Google Business Profile integration alternatives

About Facebook

Automate Facebook posting/engagement within Latenode workflows. Use it to monitor brand mentions, post content, or gather lead data automatically. Connect Facebook to other apps, like CRMs or data warehouses, to streamline social media management. Latenode's visual editor lets you design flexible scenarios without code, and its scaling architecture handles high volumes.

About Google Business Profile

Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.

See how Latenode works

FAQ Facebook and Google Business Profile

How can I connect my Facebook account to Google Business Profile using Latenode?

To connect your Facebook account to Google Business Profile on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Facebook and click on "Connect".
  • Authenticate your Facebook and Google Business Profile accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically post Facebook leads to Google Business Profile?

Yes, you can! Latenode allows seamless lead transfer, enriching profiles with Facebook data using advanced logic and AI for better customer engagement, saving time, and improving accuracy.

What types of tasks can I perform by integrating Facebook with Google Business Profile?

Integrating Facebook with Google Business Profile allows you to perform various tasks, including:

  • Automatically creating GBP posts from new Facebook posts.
  • Syncing contact information between Facebook leads and GBP.
  • Analyzing Facebook ad performance and updating GBP descriptions.
  • Sending automated thank you messages on Facebook to GBP reviewers.
  • Managing GBP Q&A based on common Facebook queries.

How do I trigger workflows based on new Facebook leads?

Latenode uses webhooks for real-time triggers. Configure a webhook in Facebook to instantly activate your workflows upon new lead submissions.

Are there any limitations to the Facebook and Google Business Profile integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data migration may require custom scripting.
  • API rate limits of Facebook and Google Business Profile apply.
  • Complex data transformations might necessitate JavaScript coding.

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