How to connect Facebook and HeyGen
Create a New Scenario to Connect Facebook and HeyGen
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Facebook, triggered by another scenario, or executed manually (for testing purposes). In most cases, Facebook or HeyGen will be your first step. To do this, click "Choose an app," find Facebook or HeyGen, and select the appropriate trigger to start the scenario.

Add the Facebook Node
Select the Facebook node from the app selection panel on the right.

Configure the Facebook
Click on the Facebook node to configure it. You can modify the Facebook URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the HeyGen Node
Next, click the plus (+) icon on the Facebook node, select HeyGen from the list of available apps, and choose the action you need from the list of nodes within HeyGen.

⚙

HeyGen

Authenticate HeyGen
Now, click the HeyGen node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HeyGen settings. Authentication allows you to use HeyGen through Latenode.
Configure the Facebook and HeyGen Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Facebook and HeyGen Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙

HeyGen
Trigger on Webhook
⚙
⚙
⚙
Iterator
⚙
Webhook response

Save and Activate the Scenario
After configuring Facebook, HeyGen, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Facebook and HeyGen integration works as expected. Depending on your setup, data should flow between Facebook and HeyGen (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Facebook and HeyGen
Facebook + HeyGen + Google Sheets: When a new lead is generated from a Facebook ad, a personalized video is created using HeyGen. The details of the lead and the video are then logged in a Google Sheet.
HeyGen + Facebook + Email: After a video is generated in HeyGen, it's used in a Facebook ad campaign. When a user interacts with the ad, their email address is retrieved and sent a personalized email related to the advertisement.
Facebook and HeyGen integration alternatives
About Facebook
Automate Facebook posting/engagement within Latenode workflows. Use it to monitor brand mentions, post content, or gather lead data automatically. Connect Facebook to other apps, like CRMs or data warehouses, to streamline social media management. Latenode's visual editor lets you design flexible scenarios without code, and its scaling architecture handles high volumes.
Related categories

About HeyGen
Use HeyGen in Latenode to automate personalized video creation. Generate videos from data (CRM leads, spreadsheets) and auto-post to social media or send via email. Create scalable workflows without code, use JS for fine-tuning, and track versions to manage video assets efficiently.
Related categories
See how Latenode works
FAQ Facebook and HeyGen
How can I connect my Facebook account to HeyGen using Latenode?
To connect your Facebook account to HeyGen on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Facebook and click on "Connect".
- Authenticate your Facebook and HeyGen accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create personalized HeyGen videos from Facebook lead ad data?
Yes, you can! Latenode lets you trigger HeyGen video creation from new Facebook leads, personalizing content dynamically. Improve engagement and conversion with AI-powered automation.
What types of tasks can I perform by integrating Facebook with HeyGen?
Integrating Facebook with HeyGen allows you to perform various tasks, including:
- Automatically creating marketing videos from Facebook post data.
- Generating personalized video responses to Facebook Messenger inquiries.
- Updating Facebook profile videos based on HeyGen video templates.
- Creating promotional video content from Facebook ad campaign insights.
- Generating video testimonials from positive Facebook reviews automatically.
Can Latenode manage Facebook ad campaigns based on HeyGen video performance?
Yes! Latenode enables advanced ad campaign management, adjusting Facebook ad spend based on HeyGen video analytics for optimal ROI.
Are there any limitations to the Facebook and HeyGen integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Facebook and HeyGen APIs may affect workflow speed.
- Complex video editing within HeyGen might require manual adjustments.
- Custom Facebook fields may need specific mapping in the Latenode workflow.