How to connect Feedly and Google Analytics
Create a New Scenario to Connect Feedly and Google Analytics
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Feedly, triggered by another scenario, or executed manually (for testing purposes). In most cases, Feedly or Google Analytics will be your first step. To do this, click "Choose an app," find Feedly or Google Analytics, and select the appropriate trigger to start the scenario.

Add the Feedly Node
Select the Feedly node from the app selection panel on the right.

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Add the Google Analytics Node
Next, click the plus (+) icon on the Feedly node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.

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Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the Feedly and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Feedly and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Feedly, Google Analytics, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Feedly and Google Analytics integration works as expected. Depending on your setup, data should flow between Feedly and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Feedly and Google Analytics
Feedly + Google Analytics + Slack: When new articles are added to a specified Feedly feed, a Google Analytics key event is created to track content engagement, and a message containing the article link is sent to a designated Slack channel.
Google Analytics + Feedly + Google Sheets: When Google Analytics detects a key event via Run Report, related articles are found in Feedly based on the event context, and this information is logged into a Google Sheet for tracking.
Feedly and Google Analytics integration alternatives
About Feedly
Aggregate and filter Feedly articles within Latenode to automate content-driven workflows. Track brand mentions, industry trends, or competitor activity, then instantly trigger actions like posting to social media, updating databases, or notifying teams—all based on custom rules and logic.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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See how Latenode works
FAQ Feedly and Google Analytics
How can I connect my Feedly account to Google Analytics using Latenode?
To connect your Feedly account to Google Analytics on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Feedly and click on "Connect".
- Authenticate your Feedly and Google Analytics accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track popular Feedly articles in Google Analytics?
Yes, you can! Latenode lets you send Feedly article data to Google Analytics automatically. Analyze content performance & refine your content strategy, effortlessly.
What types of tasks can I perform by integrating Feedly with Google Analytics?
Integrating Feedly with Google Analytics allows you to perform various tasks, including:
- Track the popularity of specific topics in your Feedly feeds.
- Analyze user engagement with content discovered via Feedly.
- Automatically update Google Analytics with new Feedly articles.
- Create custom dashboards to visualize Feedly content performance.
- Trigger alerts based on Feedly data within Google Analytics.
How do I handle large Feedly data sets within Latenode workflows?
Latenode's architecture handles high volumes of data. Use batch processing and data transformation to efficiently process large Feedly data sets.
Are there any limitations to the Feedly and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from Feedly before integration setup isn't available.
- Google Analytics' API limits may affect the frequency of data updates.
- Custom Feedly filters may require custom JavaScript code.