Fillout and Customer.io Integration

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Automatically add Fillout form respondents to Customer.io and trigger personalized journeys. Latenode’s flexible visual editor and affordable pricing make it easier to handle complex logic and scale automations as your needs grow.

Fillout + Customer.io integration

Connect Fillout and Customer.io in minutes with Latenode.

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Swap Apps

Fillout

Customer.io

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Fillout and Customer.io

Create a New Scenario to Connect Fillout and Customer.io

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Fillout, triggered by another scenario, or executed manually (for testing purposes). In most cases, Fillout or Customer.io will be your first step. To do this, click "Choose an app," find Fillout or Customer.io, and select the appropriate trigger to start the scenario.

Add the Fillout Node

Select the Fillout node from the app selection panel on the right.

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Fillout

Configure the Fillout

Click on the Fillout node to configure it. You can modify the Fillout URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Fillout

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Connect Fillout

Sign In

Run node once

Add the Customer.io Node

Next, click the plus (+) icon on the Fillout node, select Customer.io from the list of available apps, and choose the action you need from the list of nodes within Customer.io.

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Fillout

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Customer.io

Authenticate Customer.io

Now, click the Customer.io node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Customer.io settings. Authentication allows you to use Customer.io through Latenode.

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Customer.io

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Connect Customer.io

Sign In

Run node once

Configure the Fillout and Customer.io Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Customer.io Oauth 2.0

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Select an action *

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Map

The action ID

Run node once

Set Up the Fillout and Customer.io Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Fillout, Customer.io, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Fillout and Customer.io integration works as expected. Depending on your setup, data should flow between Fillout and Customer.io (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Fillout and Customer.io

Fillout + Customer.io + Slack: When a new form is submitted in Fillout, the information is used to create or update a user profile in Customer.io, and a notification is sent to a Slack channel to alert the team.

Customer.io + Fillout + Google Sheets: When a user is added to a Customer.io segment, a Fillout form is pre-filled (using available actions). The submission data is then logged to a Google Sheet.

Fillout and Customer.io integration alternatives

About Fillout

Use Fillout forms in Latenode to collect data and instantly trigger workflows. Instead of manual exports, automate follow-ups, database updates, or personalized emails based on form responses. Latenode lets you parse, transform, and route Fillout data to any app with full control and no per-step pricing.

About Customer.io

Use Customer.io in Latenode to automate personalized messaging based on real-time user behavior. React instantly to events like purchases or sign-ups. Build flows that segment users, trigger custom emails, and update profiles automatically. Orchestrate complex campaigns and keep data consistent across platforms.

See how Latenode works

FAQ Fillout and Customer.io

How can I connect my Fillout account to Customer.io using Latenode?

To connect your Fillout account to Customer.io on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Fillout and click on "Connect".
  • Authenticate your Fillout and Customer.io accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger Customer.io emails from new Fillout submissions?

Yes, you can! Latenode allows you to instantly trigger targeted Customer.io emails based on Fillout form submissions, personalizing your communication and boosting engagement.

What types of tasks can I perform by integrating Fillout with Customer.io?

Integrating Fillout with Customer.io allows you to perform various tasks, including:

  • Add new Fillout respondents as identified users in Customer.io.
  • Update Customer.io user profiles based on Fillout form data.
  • Trigger Customer.io campaigns when specific Fillout forms are submitted.
  • Segment Customer.io users based on Fillout responses.
  • Send personalized thank-you emails via Customer.io after Fillout submissions.

Can I use conditional logic with Fillout data in Customer.io?

Yes, Latenode lets you add conditional logic, filtering data from Fillout before updating Customer.io profiles. This ensures accurate and targeted user segmentation.

Are there any limitations to the Fillout and Customer.io integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex field mappings may require advanced configuration.
  • Rate limits of both Fillout and Customer.io APIs apply.
  • Historical data migration needs separate implementation.

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