How to connect Fillout and Google Business Profile
Create a New Scenario to Connect Fillout and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Fillout, triggered by another scenario, or executed manually (for testing purposes). In most cases, Fillout or Google Business Profile will be your first step. To do this, click "Choose an app," find Fillout or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Fillout Node
Select the Fillout node from the app selection panel on the right.

Fillout
Add the Google Business Profile Node
Next, click the plus (+) icon on the Fillout node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Google Business Profile

Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Fillout and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Fillout and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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Fillout
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Fillout, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Fillout and Google Business Profile integration works as expected. Depending on your setup, data should flow between Fillout and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Fillout and Google Business Profile
Fillout + Slack + Google Business Profile: When a new submission is received in Fillout, a message is posted to a designated Slack channel to alert the team. This prompts them to then create a corresponding post on Google Business Profile to keep customers updated.
Google Business Profile + Fillout + Google Sheets: When a new or updated review is received on Google Business Profile, the review details are used to populate a Fillout form. The submission data from the Fillout form is then logged into a Google Sheet for analysis.
Fillout and Google Business Profile integration alternatives
About Fillout
Use Fillout forms in Latenode to collect data and instantly trigger workflows. Instead of manual exports, automate follow-ups, database updates, or personalized emails based on form responses. Latenode lets you parse, transform, and route Fillout data to any app with full control and no per-step pricing.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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See how Latenode works
FAQ Fillout and Google Business Profile
How can I connect my Fillout account to Google Business Profile using Latenode?
To connect your Fillout account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Fillout and click on "Connect".
- Authenticate your Fillout and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Google Business Profile from Fillout submissions?
Yes, you can! Latenode lets you trigger updates in Google Business Profile whenever a new form is submitted in Fillout. Automate with no-code or add custom logic with JavaScript for advanced field mapping.
What types of tasks can I perform by integrating Fillout with Google Business Profile?
Integrating Fillout with Google Business Profile allows you to perform various tasks, including:
- Add new customer testimonials to your Google Business Profile from Fillout forms.
- Update your business hours on Google Business Profile based on Fillout form responses.
- Post new product announcements to Google Business Profile using Fillout submissions.
- Create Google Business Profile events directly from Fillout event registration forms.
- Send thank you messages via Fillout based on interactions with your Google Business Profile.
Can I use AI to analyze Fillout data before updating Google Business Profile?
Yes! Latenode allows you to use AI to analyze Fillout data, like sentiment analysis, before updating your Google Business Profile for optimized content.
Are there any limitations to the Fillout and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time updates depend on the API rate limits of both Fillout and Google Business Profile.
- Complex data transformations may require JavaScript knowledge.
- Historical data migration from Fillout to Google Business Profile might require manual setup.