How to connect Fillout and Serper
Create a New Scenario to Connect Fillout and Serper
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Fillout, triggered by another scenario, or executed manually (for testing purposes). In most cases, Fillout or Serper will be your first step. To do this, click "Choose an app," find Fillout or Serper, and select the appropriate trigger to start the scenario.

Add the Fillout Node
Select the Fillout node from the app selection panel on the right.

Fillout
Add the Serper Node
Next, click the plus (+) icon on the Fillout node, select Serper from the list of available apps, and choose the action you need from the list of nodes within Serper.

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Authenticate Serper
Now, click the Serper node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Serper settings. Authentication allows you to use Serper through Latenode.
Configure the Fillout and Serper Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Fillout and Serper Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Fillout, Serper, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Fillout and Serper integration works as expected. Depending on your setup, data should flow between Fillout and Serper (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Fillout and Serper
Fillout + Serper + Slack: When a new submission is received in Fillout, the workflow uses Serper to search for related news articles. A summary of the search results is then sent to a designated Slack channel.
Serper + Fillout + Airtable: This workflow tracks trending keywords using Serper. When a trending keyword is identified, a Fillout form is triggered to collect related data, and the collected data is then saved in Airtable.
Fillout and Serper integration alternatives
About Fillout
Use Fillout forms in Latenode to collect data and instantly trigger workflows. Instead of manual exports, automate follow-ups, database updates, or personalized emails based on form responses. Latenode lets you parse, transform, and route Fillout data to any app with full control and no per-step pricing.
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About Serper
Need search engine data in your flows? Serper in Latenode lets you grab SERP results automatically. Track rankings, monitor competitors, or extract data points for AI. Latenode adds scaling power, version control, and team collaboration to your SEO workflows, all while keeping your API keys secure. Automate SEO tasks visually and efficiently.
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See how Latenode works
FAQ Fillout and Serper
How can I connect my Fillout account to Serper using Latenode?
To connect your Fillout account to Serper on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Fillout and click on "Connect".
- Authenticate your Fillout and Serper accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger SERP analysis from new Fillout form submissions?
Yes, you can! Latenode allows you to trigger Serper searches directly from Fillout submissions, enriching form data with SEO insights. Use our no-code blocks, AI, or JavaScript for data transformation.
What types of tasks can I perform by integrating Fillout with Serper?
Integrating Fillout with Serper allows you to perform various tasks, including:
- Automatically analyze SERP results based on keywords submitted through Fillout forms.
- Enrich lead data from Fillout with SEO insights from Serper.
- Create reports on search engine rankings based on form submissions.
- Monitor brand mentions in search results triggered by Fillout-collected data.
- Automate SEO audits based on user-provided URLs from Fillout.
Can I customize the Serper search parameters within Latenode workflows?
Yes, you can fully customize Serper search parameters, including location and device, offering flexibility through Latenode's visual editor and JavaScript blocks.
Are there any limitations to the Fillout and Serper integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex SERP result parsing may require custom JavaScript.
- Serper API usage is subject to your Serper subscription limits.
- Large volumes of Fillout submissions may impact workflow execution time.