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Connect Firecrawl to Google Analytics on Latenode to automatically analyze crawl data, identify SEO issues, and track performance improvements. Latenode's affordable pricing makes scaling SEO automation easy, and its visual editor simplifies custom reporting.
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Firecrawl
Google Analytics
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Create a New Scenario to Connect Firecrawl and Google Analytics
In the workspace, click the โCreate New Scenarioโ button.
Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Firecrawl, triggered by another scenario, or executed manually (for testing purposes). In most cases, Firecrawl or Google Analytics will be your first step. To do this, click "Choose an app," find Firecrawl or Google Analytics, and select the appropriate trigger to start the scenario.
Add the Firecrawl Node
Select the Firecrawl node from the app selection panel on the right.
Firecrawl
Configure the Firecrawl
Click on the Firecrawl node to configure it. You can modify the Firecrawl URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Analytics Node
Next, click the plus (+) icon on the Firecrawl node, select Google Analytics from the list of available apps, and choose the action you need from the list of nodes within Google Analytics.
Firecrawl
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Google Analytics
Authenticate Google Analytics
Now, click the Google Analytics node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Analytics settings. Authentication allows you to use Google Analytics through Latenode.
Configure the Firecrawl and Google Analytics Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Firecrawl and Google Analytics Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Google Analytics
Trigger on Webhook
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Firecrawl
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Firecrawl, Google Analytics, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the Firecrawl and Google Analytics integration works as expected. Depending on your setup, data should flow between Firecrawl and Google Analytics (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Firecrawl + Google Analytics + Slack: When Firecrawl detects a website issue via scraping, Google Analytics is checked for a drop in related key event performance. If a significant drop is confirmed, a Slack message alerts the marketing team.
Google Analytics + Firecrawl + Google Sheets: This flow weekly gathers top landing pages from Google Analytics and SEO keyword ranking data from Firecrawl. The data is then added as a new row in a Google Sheet, creating a performance report.
About Firecrawl
Use Firecrawl in Latenode to extract structured data from websites at scale. Monitor product prices, track competitors, or collect research data automatically. Unlike standalone scrapers, Latenode lets you integrate scraped data into complex workflows with custom logic and direct API connections, all without code.
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About Google Analytics
Automate marketing insights using Google Analytics within Latenode. Track user behavior and trigger actions based on key metrics. Send data to CRMs, databases, or ad platforms automatically. Latenode streamlines analysis workflows without code, offering flexible logic and integrations, unlike manual reporting or limited point solutions.
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How can I connect my Firecrawl account to Google Analytics using Latenode?
To connect your Firecrawl account to Google Analytics on Latenode, follow these steps:
Can I automate SEO performance reporting?
Yes, you can! Latenode's visual editor simplifies building automated reports by combining Firecrawl's data with Google Analytics insights, saving you time and improving decision-making.
What types of tasks can I perform by integrating Firecrawl with Google Analytics?
Integrating Firecrawl with Google Analytics allows you to perform various tasks, including:
Can I use JavaScript to customize the Firecrawl data?
Yes! Latenode allows you to use JavaScript blocks to transform and enrich Firecrawl data before sending it to Google Analytics.
Are there any limitations to the Firecrawl and Google Analytics integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: