Firecrawl and Google Business Profile Integration

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Combine Firecrawl data with Google Business Profile insights to improve local SEO. Latenode's visual editor makes custom workflows simple, while affordable pricing lets you scale complex SEO automations without overspending.

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Firecrawl

Google Business Profile

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Firecrawl and Google Business Profile

Create a New Scenario to Connect Firecrawl and Google Business Profile

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Firecrawl, triggered by another scenario, or executed manually (for testing purposes). In most cases, Firecrawl or Google Business Profile will be your first step. To do this, click "Choose an app," find Firecrawl or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Firecrawl Node

Select the Firecrawl node from the app selection panel on the right.

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Firecrawl

Configure the Firecrawl

Click on the Firecrawl node to configure it. You can modify the Firecrawl URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Firecrawl

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Run node once

Add the Google Business Profile Node

Next, click the plus (+) icon on the Firecrawl node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Firecrawl

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Google Business Profile

Authenticate Google Business Profile

Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.

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Firecrawl

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Google Business Profile

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Configure the Firecrawl and Google Business Profile Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Google Business Profile Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Firecrawl and Google Business Profile Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Firecrawl, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Firecrawl and Google Business Profile integration works as expected. Depending on your setup, data should flow between Firecrawl and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Firecrawl and Google Business Profile

Firecrawl + Google Business Profile + Google Sheets: Firecrawl scrapes a website to track competitor ranking. The data is then added to a Google Sheet to monitor changes in the Google Business Profile ranking over time.

Google Business Profile + Firecrawl + Slack: When a new review is posted or an existing review is updated on a Google Business Profile, Firecrawl scrapes a website to identify significant review changes. If significant changes are detected, a notification is sent via Slack.

Firecrawl and Google Business Profile integration alternatives

About Firecrawl

Use Firecrawl in Latenode to extract structured data from websites at scale. Monitor product prices, track competitors, or collect research data automatically. Unlike standalone scrapers, Latenode lets you integrate scraped data into complex workflows with custom logic and direct API connections, all without code.

About Google Business Profile

Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.

See how Latenode works

FAQ Firecrawl and Google Business Profile

How can I connect my Firecrawl account to Google Business Profile using Latenode?

To connect your Firecrawl account to Google Business Profile on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Firecrawl and click on "Connect".
  • Authenticate your Firecrawl and Google Business Profile accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I monitor keyword rankings on Google Business Profile using Firecrawl data?

Yes, you can! Latenode's flexible data transformation lets you analyze Firecrawl's SEO data and track keyword performance directly within Google Business Profile.

What types of tasks can I perform by integrating Firecrawl with Google Business Profile?

Integrating Firecrawl with Google Business Profile allows you to perform various tasks, including:

  • Automatically updating Google Business Profile descriptions with SEO keywords.
  • Tracking local keyword rankings and reporting changes to Google Business Profile.
  • Analyzing competitor Google Business Profile listings using Firecrawl data.
  • Creating automated reports on keyword performance and business visibility.
  • Monitoring customer reviews and triggering alerts for negative feedback.

How do I automate complex Firecrawl workflows on Latenode?

Latenode enables complex automation with its visual editor, JavaScript blocks, and AI steps. Scale your workflows effortlessly.

Are there any limitations to the Firecrawl and Google Business Profile integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Real-time data syncing depends on the API limits of both Firecrawl and Google Business Profile.
  • Advanced data transformations may require some familiarity with JavaScript.
  • Historical data from Firecrawl may require additional processing for Google Business Profile compatibility.

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