Firecrawl and HubSpot Integration

90% cheaper with Latenode

AI agent that builds your workflows for you

Hundreds of apps to connect

Automatically update HubSpot contact properties with fresh SEO data extracted by Firecrawl. Latenode's visual editor and affordable pricing make it easy to enrich leads at scale, using flexible API integrations.

Swap Apps

Firecrawl

HubSpot

Step 1: Choose a Trigger

Step 2: Choose an Action

When this happens...

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

description of the trigger

Name of node

action, for one, delete

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Do this.

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

action, for one, delete

Name of node

description of the trigger

Name of node

action, for one, delete

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Try it now

No credit card needed

Without restriction

How to connect Firecrawl and HubSpot

Create a New Scenario to Connect Firecrawl and HubSpot

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Firecrawl, triggered by another scenario, or executed manually (for testing purposes). In most cases, Firecrawl or HubSpot will be your first step. To do this, click "Choose an app," find Firecrawl or HubSpot, and select the appropriate trigger to start the scenario.

Add the Firecrawl Node

Select the Firecrawl node from the app selection panel on the right.

+
1

Firecrawl

Configure the Firecrawl

Click on the Firecrawl node to configure it. You can modify the Firecrawl URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

+
1

Firecrawl

Node type

#1 Firecrawl

/

Name

Untitled

Connection *

Select

Map

Connect Firecrawl

Sign In

Run node once

Add the HubSpot Node

Next, click the plus (+) icon on the Firecrawl node, select HubSpot from the list of available apps, and choose the action you need from the list of nodes within HubSpot.

1

Firecrawl

+
2

HubSpot

Authenticate HubSpot

Now, click the HubSpot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HubSpot settings. Authentication allows you to use HubSpot through Latenode.

1

Firecrawl

+
2

HubSpot

Node type

#2 HubSpot

/

Name

Untitled

Connection *

Select

Map

Connect HubSpot

Sign In

Run node once

Configure the Firecrawl and HubSpot Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

1

Firecrawl

+
2

HubSpot

Node type

#2 HubSpot

/

Name

Untitled

Connection *

Select

Map

Connect HubSpot

HubSpot Oauth 2.0

#66e212yt846363de89f97d54
Change

Select an action *

Select

Map

The action ID

Run node once

Set Up the Firecrawl and HubSpot Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
5

JavaScript

6

AI Anthropic Claude 3

+
7

HubSpot

1

Trigger on Webhook

2

Firecrawl

3

Iterator

+
4

Webhook response

Save and Activate the Scenario

After configuring Firecrawl, HubSpot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Firecrawl and HubSpot integration works as expected. Depending on your setup, data should flow between Firecrawl and HubSpot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Firecrawl and HubSpot

Firecrawl + HubSpot + Slack: When Firecrawl detects content changes on a competitor's website by scraping it, the details are logged in HubSpot as a new contact or an update to an existing contact. Then, a message is sent to a designated Slack channel notifying the marketing team of the changes.

HubSpot + Firecrawl + Google Sheets: When a new contact is created in HubSpot, Firecrawl scrapes their website. The scraped content is then added as a new row in a Google Sheets spreadsheet for analysis and tracking.

Firecrawl and HubSpot integration alternatives

About Firecrawl

Use Firecrawl in Latenode to extract structured data from websites at scale. Monitor product prices, track competitors, or collect research data automatically. Unlike standalone scrapers, Latenode lets you integrate scraped data into complex workflows with custom logic and direct API connections, all without code.

About HubSpot

Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.

See how Latenode works

FAQ Firecrawl and HubSpot

How can I connect my Firecrawl account to HubSpot using Latenode?

To connect your Firecrawl account to HubSpot on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Firecrawl and click on "Connect".
  • Authenticate your Firecrawl and HubSpot accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically update HubSpot contacts with Firecrawl data?

Yes, Latenode enables automated contact updates using Firecrawl data. Enrich contact profiles without code and trigger follow-ups in HubSpot, increasing engagement and personalization.

What types of tasks can I perform by integrating Firecrawl with HubSpot?

Integrating Firecrawl with HubSpot allows you to perform various tasks, including:

  • Automatically adding new leads from Firecrawl to HubSpot.
  • Updating existing HubSpot contact properties with crawled data.
  • Triggering email sequences in HubSpot based on Firecrawl results.
  • Segmenting HubSpot contacts based on website content analysis.
  • Creating HubSpot tasks for follow-up on specific website changes.

Does Latenode provide tools to transform Firecrawl data before sending it to HubSpot?

Yes, Latenode includes data transformation blocks, JavaScript steps, and AI prompts to cleanse and format Firecrawl data for seamless integration with HubSpot.

Are there any limitations to the Firecrawl and HubSpot integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Large-scale data processing may require optimization for performance.
  • Custom data mappings require familiarity with Firecrawl and HubSpot data structures.
  • Complex workflow logic may benefit from JavaScript or AI co-pilot assistance.

Try now