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Automatically update HubSpot contact properties with fresh SEO data extracted by Firecrawl. Latenode's visual editor and affordable pricing make it easy to enrich leads at scale, using flexible API integrations.
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Create a New Scenario to Connect Firecrawl and HubSpot
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Firecrawl, triggered by another scenario, or executed manually (for testing purposes). In most cases, Firecrawl or HubSpot will be your first step. To do this, click "Choose an app," find Firecrawl or HubSpot, and select the appropriate trigger to start the scenario.
Add the Firecrawl Node
Select the Firecrawl node from the app selection panel on the right.
Firecrawl
Configure the Firecrawl
Click on the Firecrawl node to configure it. You can modify the Firecrawl URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the HubSpot Node
Next, click the plus (+) icon on the Firecrawl node, select HubSpot from the list of available apps, and choose the action you need from the list of nodes within HubSpot.
Firecrawl
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HubSpot
Authenticate HubSpot
Now, click the HubSpot node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HubSpot settings. Authentication allows you to use HubSpot through Latenode.
Configure the Firecrawl and HubSpot Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Firecrawl and HubSpot Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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HubSpot
Trigger on Webhook
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Firecrawl
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Firecrawl, HubSpot, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Firecrawl and HubSpot integration works as expected. Depending on your setup, data should flow between Firecrawl and HubSpot (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Firecrawl + HubSpot + Slack: When Firecrawl detects content changes on a competitor's website by scraping it, the details are logged in HubSpot as a new contact or an update to an existing contact. Then, a message is sent to a designated Slack channel notifying the marketing team of the changes.
HubSpot + Firecrawl + Google Sheets: When a new contact is created in HubSpot, Firecrawl scrapes their website. The scraped content is then added as a new row in a Google Sheets spreadsheet for analysis and tracking.
About Firecrawl
Use Firecrawl in Latenode to extract structured data from websites at scale. Monitor product prices, track competitors, or collect research data automatically. Unlike standalone scrapers, Latenode lets you integrate scraped data into complex workflows with custom logic and direct API connections, all without code.
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About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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How can I connect my Firecrawl account to HubSpot using Latenode?
To connect your Firecrawl account to HubSpot on Latenode, follow these steps:
Can I automatically update HubSpot contacts with Firecrawl data?
Yes, Latenode enables automated contact updates using Firecrawl data. Enrich contact profiles without code and trigger follow-ups in HubSpot, increasing engagement and personalization.
What types of tasks can I perform by integrating Firecrawl with HubSpot?
Integrating Firecrawl with HubSpot allows you to perform various tasks, including:
Does Latenode provide tools to transform Firecrawl data before sending it to HubSpot?
Yes, Latenode includes data transformation blocks, JavaScript steps, and AI prompts to cleanse and format Firecrawl data for seamless integration with HubSpot.
Are there any limitations to the Firecrawl and HubSpot integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: