How to connect Firecrawl and Mailchimp
Create a New Scenario to Connect Firecrawl and Mailchimp
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Firecrawl, triggered by another scenario, or executed manually (for testing purposes). In most cases, Firecrawl or Mailchimp will be your first step. To do this, click "Choose an app," find Firecrawl or Mailchimp, and select the appropriate trigger to start the scenario.

Add the Firecrawl Node
Select the Firecrawl node from the app selection panel on the right.

Firecrawl
Configure the Firecrawl
Click on the Firecrawl node to configure it. You can modify the Firecrawl URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Mailchimp Node
Next, click the plus (+) icon on the Firecrawl node, select Mailchimp from the list of available apps, and choose the action you need from the list of nodes within Mailchimp.

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Mailchimp
Authenticate Mailchimp
Now, click the Mailchimp node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mailchimp settings. Authentication allows you to use Mailchimp through Latenode.
Configure the Firecrawl and Mailchimp Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Firecrawl and Mailchimp Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Mailchimp
Trigger on Webhook
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Firecrawl
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Webhook response
Save and Activate the Scenario
After configuring Firecrawl, Mailchimp, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Firecrawl and Mailchimp integration works as expected. Depending on your setup, data should flow between Firecrawl and Mailchimp (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Firecrawl and Mailchimp
Firecrawl + Google Sheets + Mailchimp: Track website keyword rankings with Firecrawl's website scraping, then add the data to a Google Sheet. A summary report is then sent via Mailchimp to stakeholders.
Mailchimp + Firecrawl + Slack: When a Mailchimp campaign is created, Firecrawl searches the web for brand mentions related to the campaign. If mentions are found, a notification is sent to the marketing team in Slack.
Firecrawl and Mailchimp integration alternatives
About Firecrawl
Use Firecrawl in Latenode to extract structured data from websites at scale. Monitor product prices, track competitors, or collect research data automatically. Unlike standalone scrapers, Latenode lets you integrate scraped data into complex workflows with custom logic and direct API connections, all without code.
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About Mailchimp
Automate Mailchimp tasks inside Latenode. Automatically add subscribers, update lists, or trigger campaigns based on events in other apps. Use Latenode's visual editor to connect Mailchimp to your CRM, e-commerce platform, or database. Enrich data and ensure targeted campaigns without manual work. Scale your email marketing effortlessly.
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See how Latenode works
FAQ Firecrawl and Mailchimp
How can I connect my Firecrawl account to Mailchimp using Latenode?
To connect your Firecrawl account to Mailchimp on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Firecrawl and click on "Connect".
- Authenticate your Firecrawl and Mailchimp accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add new Firecrawl leads to a Mailchimp list?
Yes, you can! Latenode enables this automation with a visual interface and custom code. Benefit: instantly engage new leads with targeted email campaigns, increasing conversion rates.
What types of tasks can I perform by integrating Firecrawl with Mailchimp?
Integrating Firecrawl with Mailchimp allows you to perform various tasks, including:
- Automatically add new Firecrawl leads to a Mailchimp audience.
- Update subscriber information in Mailchimp based on Firecrawl data.
- Trigger personalized email sequences based on Firecrawl website activity.
- Segment Mailchimp audiences using Firecrawl lead qualification scores.
- Send targeted Mailchimp campaigns to Firecrawl users based on behavior.
How can I filter Firecrawl leads before adding them to Mailchimp?
Latenode lets you filter leads using no-code blocks and custom JavaScript logic, ensuring only qualified leads are added to Mailchimp.
Are there any limitations to the Firecrawl and Mailchimp integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Firecrawl and Mailchimp may affect workflow speed.
- Complex data transformations may require JavaScript knowledge.
- Changes to the Firecrawl or Mailchimp APIs could require workflow updates.