How to connect Firecrawl and Omnisend
Create a New Scenario to Connect Firecrawl and Omnisend
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Firecrawl, triggered by another scenario, or executed manually (for testing purposes). In most cases, Firecrawl or Omnisend will be your first step. To do this, click "Choose an app," find Firecrawl or Omnisend, and select the appropriate trigger to start the scenario.

Add the Firecrawl Node
Select the Firecrawl node from the app selection panel on the right.

Firecrawl
Configure the Firecrawl
Click on the Firecrawl node to configure it. You can modify the Firecrawl URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Omnisend Node
Next, click the plus (+) icon on the Firecrawl node, select Omnisend from the list of available apps, and choose the action you need from the list of nodes within Omnisend.

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Omnisend
Authenticate Omnisend
Now, click the Omnisend node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Omnisend settings. Authentication allows you to use Omnisend through Latenode.
Configure the Firecrawl and Omnisend Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Firecrawl and Omnisend Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Omnisend
Trigger on Webhook
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Firecrawl
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Firecrawl, Omnisend, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Firecrawl and Omnisend integration works as expected. Depending on your setup, data should flow between Firecrawl and Omnisend (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Firecrawl and Omnisend
Firecrawl + Omnisend + Google Sheets: Firecrawl searches a website for product mentions, then Omnisend creates or updates a contact with this information. Finally, the data is logged in a Google Sheet for tracking.
Omnisend + Firecrawl + Slack: When a custom event is triggered in Omnisend (e.g., a specific email link click), Firecrawl scrapes a user's website. A summary of the scraped data is then sent to Slack.
Firecrawl and Omnisend integration alternatives
About Firecrawl
Use Firecrawl in Latenode to extract structured data from websites at scale. Monitor product prices, track competitors, or collect research data automatically. Unlike standalone scrapers, Latenode lets you integrate scraped data into complex workflows with custom logic and direct API connections, all without code.
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About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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See how Latenode works
FAQ Firecrawl and Omnisend
How can I connect my Firecrawl account to Omnisend using Latenode?
To connect your Firecrawl account to Omnisend on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Firecrawl and click on "Connect".
- Authenticate your Firecrawl and Omnisend accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Omnisend emails based on Firecrawl SEO keyword ranking?
Yes, you can! Latenode's visual editor makes it simple to trigger targeted Omnisend emails when Firecrawl detects a change in keyword ranking, instantly boosting engagement.
What types of tasks can I perform by integrating Firecrawl with Omnisend?
Integrating Firecrawl with Omnisend allows you to perform various tasks, including:
- Send personalized welcome emails to new subscribers based on crawled content.
- Update Omnisend contact properties with data extracted from Firecrawl results.
- Trigger email campaigns when Firecrawl detects specific website content changes.
- Automatically segment subscribers based on their interaction with crawled content.
- Send alerts via Omnisend when Firecrawl identifies critical SEO issues.
How easily can I transform Firecrawl data before sending to Omnisend?
Latenode’s built-in JavaScript blocks let you easily transform and format Firecrawl data before it reaches Omnisend, ensuring seamless data transfer.
Are there any limitations to the Firecrawl and Omnisend integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- The number of requests to Firecrawl depends on your Firecrawl subscription plan.
- Omnisend's API rate limits may affect the speed of data transfer.
- Complex data transformations may require JavaScript knowledge.